Clarity From Quality
GfK MRI’s business is to produce the clearest picture possible of the consumer and media marketplace.
At GfK MRI, clarity in research results comes from a profound commitment to quality in the research process. By focusing on the nuts and bolts of consumer research – on survey design and interviewer training, sample selection and high response rates, bias control and processing data for analysis – GfK MRI sets the industry standard for quality in research.
No matter what research methodology client objectives call for – personal interviews, telephone survey, mail study, online panel – GfK MRI’s objective never changes: to generate “high resolution” research results that clients can use with confidence. 

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