Gfk MRI has been helping marketing and media companies better understand American consumers since 1979. GfK MRI’s commitment to innovation and quality in research has made it the industry leader in market and media research in the United States.
In June 2005, GfK MRI became a subsidiary of the GfK Group, a global research corporation established almost 75 years ago as Germany's first market research institute. The GfK Group is the fourth largest market research organization in the world, with over 10,000 employees in more than 100 countries.
GfK’s essential business idea was formulated by its founder, Professor Wilhelm Vershofen, in 1934: “Let the voice of the consumer be heard.” That proposition is still in play.
The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. GfK delivers a comprehensive range of information and consultancy services in three business sectors: Custom Research, Retail and Technology, and Media.
Gfk. Growth from Knowledge