Since GfK MRI measures consumers' relationships with more than 6,000 brands, MediaPost's Marketing Daily chose to publish a regular "Inside Brands from GfK MRI" column, archived below.
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Automotive
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Insurance
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Media
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Beverage/Alcohol
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Pharma
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Fast Food
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Technology/Telecom
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Travel/Hotel
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Retail
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Finance
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Hispanic
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****
Most Recent Inside Brands
Source: GfK MRI Survey of the American Consumer, Spring '10
Automotive
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Fall '09
Beverage/Alcohol
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Spring '10
Fast Food
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Fall '09
Finance
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Spring '10
Hispanic
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Insurance
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Media
Source: GfK MRI Survey of the American Consumer, Spring '10
Pharma
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Retail
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Fall '09
Technology/Telecom
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Fall '09
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Fall '09
Travel/Hotel
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Spring '10
Source: GfK MRI Survey of the American Consumer, Fall '09