Since GfK MRI measures consumers’ relationships with more than 6,000 brands, MediaPost's Marketing Daily chose to publish a regular "Inside Brands from GfK MRI" column, archived below.
“Inside Brands from GfK MRI” displays 10 leading attributes for a brand’s users. The picture Inside Brands paints of a brand’s customers is always interesting, in that it either rings so true, or it tells us something new and unexpected about a brand’s followers.
Actionable insights about YOUR brand are waiting to be mined.
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Source: GfK MRI Survey of the American Consumer, Spring 2010
Source: GfK MRI Survey of the American Consumer, Spring 2010
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009
Source: GfK MRI Survey of the American Consumer, Fall 2009