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Inside Brands & Consumers on Forbes.com
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Data-Driven Insights About Brands In The News
Since GfK MRI provides a detailed view of consumers--who they are, what they buy, how they think and how to reach them-- we are in a unique position to share insights into brands in the news. Read our new Forbes.com blog by GfK MRI's SVP Marketing, Inside Brands & Consumers, for a closer look at these brands.
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Pandora, a popular Internet-based service that has everything going for it—except profits. Pandora needs to ramp up revenues significantly if it is going to survive over the long haul. Dramatically boosting its advertising load is probably going to have to help solve this predicament. So how will its fans respond?
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March 15, 2012
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Despite differing opinions about the long-term prospects for its business model, Groupon has made a ton of money for its early financial backers. So whom do they have to thank for their newly found largess?
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March 5, 2012
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Ever since Toyota’s largest-ever recall of vehicles in the United States in 2009-2010, the company has been trying to recover its brand equity and rebuild consumer trust. Is it working?
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January 17, 2012
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Jim Speros, EVP and CMO of Fidelity Investments and his team are engaging consumers with Fidelity’s “Turn Here” campaign at a time when the financial system is daily news for every generation of consume. Why is the campaign a success?
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February 7, 2012
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Scented ads have come a long way since the 1980s. Scented-paper ads--much like scent strip ads--are a unique way to grab readers by the nose. New learning from GfK MRI Starch Advertising Research show these ads garner more consumer attention than regular ads.
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December 7, 2011
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If Facebook ends up going public in 2012, it will need to show strong growth thereafter to justify such a lofty figure. So where will that growth come from in the U.S.?
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November 14, 2011
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It’s hard to flip through a magazine these days without encountering advertisements containing QR (quick response) or snap codes. Which QR/snap code ads prompt consumer engagement via cell phone or other mobile devices?
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October 28, 2011
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What are Glad’s chances of success with its new trash bag venture, in terms of pleasing existing customers and increasing its market share at the expense of competitors?
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October 14, 2011
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What else could possibly happen to BlackBerry after the recent travails of its maker, Research In Motion?
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October 4, 2011
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Online professional networking site LinkedIn is on a roll all across the planet. Who are the frequent users of this site?
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