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 Inside Brands & Consumers on Forbes.com

Data-Driven Insights About Brands In The News
 
Since GfK MRI provides a detailed view of consumers--who they are, what they buy, how they think and how to reach them-- we are in a unique position to share insights into brands in the news.  Read our new Forbes.com blog by GfK MRI's EVP Marketing, Inside Brands & Consumers, for a closer look at these brands.
 
 
March 11, 2013

Acquired by Unilever in 2000, Slim-Fast has been on a crash diet ever since, with revenue down some 40% since 2008. Slim-Fast’s biggest challenge is how to ignite consumer interest in a very crowded field of alternatives.
 
 
February 19, 2013
At a time when the United States is awash in beer—with a record high of some 2,750 individual brewers, per the Beer Institute. The major brands involved—Budweiser and Corona—would share the same corporate parent if Anheuser-Busch InBev were allowed to acquire the half of Grupo Modelo that it doesn’t already own. Just how different are Bud and Corona drinkers?
 
 
December 31, 2012

Christmas came early for Internet photo services Flickr and Shutterfly thanks to the furor over Instagram’s disastrous terms of service flip-flop. As Instagram, Facebook and Twitter generate bold headlines in their battle for social media supremacy and profits, it’s worth a closer look at Flickr and Shutterfly.
 
 
November 28, 2012

Another year, another Black Friday and Cyber Monday. And JC Penney is literally in a race for its life. But as the company dramatically overhauls its stores into mini malls featuring certain brands or types of merchandise, will shoppers hang in there to the finish line?
 
 
September 21, 2012

By fusing fashion and eco-friendliness, Ford Motor Co. is hoping that its From Runway to Driveway concept will help to drive consumers to its stylish and affordable vehicle. Will teaming with high-profile fashion designers and featuring seat fabric partially made from recycled plastic bottles move the sheet metal?
 
 
August 31, 2012

These are not the best of times at Best Buy. Among its plethora of distractions are depressed earnings and stock price, high-level executive turnover and a possible takeover attempt led by thecompany founder.
 
August 22, 2012

Foursquare kicks off a pilot program allowing brands to pay for “promoted updates”--advertising messages to consumers who are in the vicinity of a restaurant, store or other business. Participating brands will pay Foursquare on a cost-per-action model related to how consumers interact with the updates.
 
 
July 24, 2012

Can Twitter score social media gold with its ambitious plan to team up with NBCUniversal and serve as a hub for an expected torrent of digital communications about the Summer Olympics?
 
 
July 12, 2012

For many subscribers to satellite television provider DirecTV, the 1980’s refrain “I want my MTV” has reemerged as a war cry over the TV provider’s blackout this week of 26 channels of Viacom Inc. programming. At stake are the viewing habits of millions of fairly affluent satellite TV viewers in a dustup that draws attention once again to the constant friction between programmers and distributors concurrent with the rise of streamed content.
 

Pandora, a popular Internet-based service that has everything going for it—except profits. Pandora needs to ramp up revenues significantly if it is going to survive over the long haul. Dramatically boosting its advertising load is probably going to have to help solve this predicament. So how will its fans respond?
 
 
March 15, 2012

Despite differing opinions about the long-term prospects for its business model, Groupon has made a ton of money for its early financial backers. So whom do they have to thank for their newly found largess?
 
 
 
March 5, 2012

Ever since Toyota’s largest-ever recall of vehicles in the United States in 2009-2010, the company has been trying to recover its brand equity and rebuild consumer trust. Is it working?

 

January 17, 2012

Jim Speros, EVP and CMO of Fidelity Investments and his team are engaging consumers with Fidelity’s “Turn Here” campaign at a time when the financial system is daily news for every generation of consume. Why is the campaign a success?
 
 
February 7, 2012
Scented ads have come a long way since the 1980s. Scented-paper ads--much like scent strip ads--are a unique way to grab readers by the nose. New learning from GfK MRI Starch Advertising Research show these ads garner more consumer attention than regular ads.
 
 
December 7, 2011
If Facebook ends up going public in 2012, it will need to show strong growth thereafter to justify such a lofty figure. So where will that growth come from in the U.S.?
 
 
November 14, 2011 

It’s hard to flip through a magazine these days without encountering advertisements containing QR (quick response) or snap codes.  Which QR/snap code ads prompt consumer engagement via cell phone or other mobile devices?
 
 
October 28, 2011  
What are Glad’s chances of success with its new trash bag venture, in terms of pleasing existing customers and increasing its market share at the expense of competitors?
 
 
October 14, 2011 
What else could possibly happen to BlackBerry after the recent travails of its maker, Research In Motion?
 
 
October 4, 2011 
Online professional networking site LinkedIn is on a roll all across the planet.  Who are the frequent users of this site?
 
 
 

 

  

 
 
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