Digital Insight of the Week...
71% of Tablet owners say they are interested in reading magazines on their device.
 Digital Intelligence
A Snapshot of Consumers' Digital Behavior from GfK MRI.
We are all challenged--and excited--by the ways in which Tablets and eReaders are impacting the publishing industry.  Here at GfK MRI we know that as publishers escalate their entry into digital content and ad delivery, it's increasingly important to understand how consumers are using digital devices. 
Visit any of the regularly updated pages below for the most current insights about Digital consumers...
  • Demographics - Data charts profiling Tablet and eReader owners by gender, age, education, household income and more...
  • Market Adoption - Data charts showing the growth rate of Tablet and eReader ownership and usage.
  • Actions & Attitudes - NEW! Data charts sharing the activities, behaviors and attitudes of Tablet and eReader owners. 
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