Who Is Using eReaders and Tablets?
We're starting to see an interesting gender difference in terms of eReader versus Tablet ownership. Women are more likely to own an eReader--and men are more likely to own a Tablet.
We are also finding that it is not necessarily younger folks who are flocking to eReaders and Tablets. GenXers and Boomers are more likely to own an eReader or Tablet than Millennials.