To help you keep up with the fast-changing consumer adoption of--and behavior on--Tablets and eReaders, GfK MRI has launched a new "Digital Update" video series--in which we regularly share insights from the Survey of the American Consumer, Starch Advertising Research and the GfK MRI iPanel.
Magazines & Tablets, Part 2
In this video:
- Tablet owners' thoughts about magazine formats, personalized ads, and click to buy features
- Opinions on digital vs. paper magazines
- And more...
Magazines & Tablets, Part 1
In this video...
-
Are Tablet owners interested in reading digital magazines?
-
How common is digital readership of back issues?
-
Which digital platforms are preferred by Tablet owners?
-
And more...
Tablets & eReaders: The "Always On" Media
In this video...
-
Tablets and eReaders are “Always On” media.
-
The majority of Tablet and eReader owners use their device on an average day.
-
Daily usage levels are consistent across gender and age.
-
There is minimal weekend/weekday usage differences.
-
And more...