April 2008
By Jay Mattlin of MRI
Presented in 2007 to the Worldwide Readership Symposium in Vienna, Austria
By Jay Mattlin, Michal Galin and Mark McLaren of MRI
By Ted D'Amico of MRI
By James Collins of MRI, and Gina Pingitore, JD Power and Associates
By James Collins of MRI, and Scott McDonale, Conde Nast
By Mickey Galin, Julian Baim and Marty Frankel of MRI, Caryn Klein and Lori Jacobs, Time Inc., Alan Rovitzky, MediaCom
By Martin Frankel, Julian Baim, Michal Galin and Joseph Agresti of MRI
By Julian Baim, Martin Frankel, Michal Galin, Joseph Agresti and Kerry Zarnitz of MRI
By Julian Naim, Michal Galin and Bob Murnane of MRI, Alan White and Judy Vogel, PHD
September 2007
By Andy Arthur, V.P. MRI Market Solutions
Presented in 2007 to the Advertising Research Foundation
By Risa Becker and James Collins of MRI, Mainak Mazumdar, Nielsen//NetRatings
Presented in 2005 to the Media Ratings Council
Presented at the 2005 Worldwide Readership Symposium in Prague/Czech Republic
By Jay Mattlin of MRI and Scott McDonald of Conde Nast
By Julian Baim, Michal Galin, Martin Frankel of MRI and Scott McDonald of Conde Nast
By Martin Frankel, Risa Becker, Julian Baim, Michal Galin of MRI and Scott McDonald of Conde Nast
Presented at the 2004 ESOMAR Conference in Geneva/Switzerland
Mediamark's Day in the Life Pilot Study
By Ted D'Amico, Michal Galin of MRI and Richard Fielding of Starcom Worldwide
Developments in the Measurement of Readership Accumulation
By Julian Baim of MRI and Alan Higgs of NOP Media
Presented at the 2003 Worldwide Readership SYmposium in Massachusetts/USA
By Julian Baim, Martin Frankel, Michal Galin, and Michelle Leonard of MRI
By Julian Baim of MRI and Rebecca McPheters of McPheters & Company
By Ted D'Amico of MRI