Sharpen the focus on consumers, media and markets.
In all the custom research GfK MRI conducts, new data can be leveraged with the Survey of the American Consumer™ database, providing a reliable national and competitive context for their findings. Custom consumer research from GfK MRI includes:
Consumer Marketing Research – Market Solutions supports a wide range of custom research initiatives, including market segmentations based on GfK MRI syndicated databases. Consult with GfK MRI’s experienced research staff or use GfK MRI to connect to the global resources of the GfK Group, GfK MRI’s corporate parent and one of the world’s leading market research companies.
Industry Consumer Research – Highly-specialized primary research for specific industries, such as Financial Services or Pharmaceuticals, to support their understanding of target consumers and to develop market segmentations for their products.
BrandPanel – Ongoing online research panels, similar to MediaPanel, for marketers and advertisers who need a high resolution focus on consumers.