Custom Media Research
Deeper insight into any audience.
Syndicated research reports can provide a lot of insight about markets and audiences, but they don’t necessarily provide the data that publishers of smaller print or online media vehicles often require to strengthen their competitive position.
GfK MRI’s research expertise ensures quality execution and reliable, actionable results. Online data collection keeps costs down, while benchmarking new data against the Survey of the American Consumer™ database ensures data reliability.

Content providers in all media can benefit from custom research conducted by GfK MRI, including:
  • Subscriber Research
  • Subscriber Retention Research
  • Web Audience Research
  • Custom Reader Profile Studies
  • MediaPanel




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