Subscriber Research
Get to know your most committed readers better.
In-print or online, GfK MRI knows more about measuring magazine audiences than any other company in the United States. Custom subscriber research from GfK MRI can help fill in the gaps between what you know about your readers and what your advertisers want to know about them.
Any publication, digital or print, can benefit from GfK MRI custom subscriber research:
Titles measured in GfK MRI’s Survey of the American Consumer™ but needing to know more about the most committed segment of their readership.
Small magazines not measured in the Survey but competing for many of the same advertisers as the big publications.
Controlled-circulation magazines with limited, but highly influential, audiences.
Digital-only publications.
GfK MRI has conducted over 10,000 custom subscriber studies over the last 30 years. Clients generally use GfK MRI’s standard research template, but can also modify the questionnaire to suit their specific objectives. All new data can be indexed against GfK MRI’s Survey database.




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