Search
 
   
 
 Insights for Marketers
 
Insights for Marketers--Free White Papers
 
 
Quick Serve Restaurant “Frequent Patrons”  – like everyone else – possess wide-ranging attitudes and behaviors that affect their purchasing decisions. By identifying and understanding their attitudes and actions, marketers can gain insights to develop fully integrated strategies. This analysis summarizes findings from GfK MRI’s Survey of the American Consumer to provide key ingredients for the QSR marketer’s secret sauce.
 
 
From travel to dining, from the environment to shopping, and from perceptions of media to advertising receptivity, Vacation Travel Influencers differ from non-influential travelers.  Learn how.


 
 

 
 
Home Contact Us Careers

© 2014 GfK Mediamark Research & Intelligence, LLC

 
For more information contact info@gfkmri.com

 

Login