Insights for Marketers
Insights for Marketers--Free White Papers
Quick Serve Restaurant “Frequent Patrons”  – like everyone else – possess wide-ranging attitudes and behaviors that affect their purchasing decisions. By identifying and understanding their attitudes and actions, marketers can gain insights to develop fully integrated strategies. This analysis summarizes findings from GfK MRI’s Survey of the American Consumer to provide key ingredients for the QSR marketer’s secret sauce.
From travel to dining, from the environment to shopping, and from perceptions of media to advertising receptivity, Vacation Travel Influencers differ from non-influential travelers.  Learn how.


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