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PRESS CONTACTS:
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GfK MRI
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Press Releases
Most Recent Press Release
05/09/13: Tablet Owners Prefer Video Ads Before Content Begins
04/29/13: Video Gaming on Tablets Gains Popularity
01/31/13: 41% of American Adults Exercise Regularly
10/17/12: Digital Magazine Ads Prompt Interactivity
09/13/12: Tablets Enhance the TV-Viewing Experience
09/04/12: StarchMetrix Launches in China
06/18/12: Market Research Council Honors GfK MRI’s Julian Baim
2012 Press Releases
06/06/12: GfK MRI and Keller Fay Group Announce Fusion
05/14/12: GfK MRI Debuts "Audience Risk Manager" Solution
04/16/12: Karen Ring Joins GfK MRI Starch as VP of Research
04/04/12: Enthusiasm for Green Products on the Wane
03/22/12: Groupon.com Users are Affluent and Diverse in Age
02/06/12: GfK MRI Launches Starch Digital
02/03/12: Magazines on Tablets: Readers Want Same Format
01/27/12: Digital Magazines Attract Male Tablet Owners
2011 Press Releases
11/17/11: Digital-Only Magazine Reading 11% of Total Audience
10/06/11: GfK MRI is #1 Syndicated Researcher for 4th Time
10/05/11: Tablets Are Displacing Handhelds for Gaming
09/08/11: New GfK MRI iPanel Data on Tablet Apps
08/16/11: GfK MRI, Nielsen Make Investments In MBI
08/08/11: Tablet Ads Attract More Attention Than eReader Ads
08/01/11: 6 in 10 Adults Have Viewed Place-Based Digital Ads
06/30/11: eReader/Tablet Owners: Heavy Mag/News Readers
06/16/11: comScore and GfK MRI Announce Collaboration
05/25/11: What Do American Millionaires Have in Common?
04/12/11: American Consumers Support Earth Day
03/28/11: GfK MRI StarchMetrix Launches in Canada
03/14/11: Millennials Prime Targets For Ads Sent Via Text
02/23/11: Celebrity Endorsers Raise Print Ad Awareness
02/10/11: For Kids, Healthy Eating Starts At Home
02/01/11: Millennials Most Engaged, Dependent on Social Media
01/24/11: THE WEEK Uses Starch for Performance Guarantee
2010 Press Releases
12/09/10: Mag, Newspaper Apps Nearly Equal In Popularity
11/29/10: eReader Ownership Nearly Triples in Less Than 2 Yrs
10/19/10: 1/3 of Consumers Viewed a Place-based Video Ad
10/11/10: Starch to Track Impact of Ads in Hispanic Magazines
10/06/10: GfK MRI to Measure All Forms of Magazine Readin
g
09/30/10: Announcing 'Granularity' for Marketing Mix Models
09/07/10: Multitasking While Using Media on the Rise
09/01/10: GfK MRI Ranked #1 Syndicated Research Provider
07/19/10: GfK MRI to Debut Advanced Print Planning Optimizer
07/12/10: Twitter Users Are Social and Political Activists
05/24/10: Starch to Offer Insight on Creative Elements
05/17/10: Mediamark Research & Intelligence Now GfK MRI
04/14/10: Owners of Digital Readers Are Magazine Enthusiasts
03/29/10: MRI to Test Measuring Digital Magazine Readership
03/15/10: AdMeasure Gains Six Media Agencies, Publishers
03/01/10: MRI and Media Behavior Institute Partner
02/22/10 Teens Choose Texting Over IM
02/08/10 Boys 15-19 Show Greater Interest in New Technology
01/04/10: Kids' Cell Phone Ownership Dramatically Increased
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