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The Source focuses on news from GfK MRI and developments in media and consumer research.
- Second edition of GfK MRI's iPanel Reporter
- US Adults give (green) thumbs up to gardening
- Advice from Julie Erbe on quintiles and terciles
- The USA TouchPoints update on sports TV and multi-tasking
- ComScore MRI Fusion
- Exercise - more than meets the waistline
- Advice from Julie Erbe on getting the right media usage score
- The USA TouchPoints update on primetimes in the c-suite
- Introducing GfK MRI's first iPanel Reporter
- Keller Fay TalkTrack/GfK MRI Data Fusion
- Nielsen TV/GfK MRI Data Fusion delivers unduplicated TV audiences
- Advice from Julie Erbe on automotive, travel and TV sets
- The Audience Risk Manager
- How Osborn Barr uses our data to build relationships
- How QR Code users are influential across several categories
- Advice from Julie Erbe on selecting the best bases for an analysis
- The USA TouchPoints update on Tablets and context of use
- Ad Noting Scores For Digital Versus Printed Magazines
- Lights, Camera, Action: America (Still) Goes to the Movies
- Magazine Reading on Tablets - What Readers Want
- Get Psyched Out, Not Left Out
- 5 Things You May Not Know About Consumers
- How Large Is The "Cord Cutting" Phenomenon?
- Watch Your Weight!
- GfK MRI Participates In An AWNY Panel Discussion On The Impact Of Tablets On Print
- Reindeer Logistical Optimization Cites Dallas As First Stop On 2011 Trek
The Source October 2011
- Five Things You Should Know About Consumers, Tablets And eReaders
- In the Bag: Identifying Category Shopper Behaviors And Attitudes At The Store Level
- Uniquely Granular, Comprehensive Data On How Adults Spend Time--24/7
- Finding Heavy Brand Users In GfK MRI Data
The Source July 2011
- Introducing GfK MRI Focus: Retail
- BFGoodrich Inspires A New Generation Of Gearheads
- What steps is GfK MRI taking to measure digital content and digital ad readership?
- Boomer Millionaires - Not Like Thurston And Lovey At All
- GfK MRI and comScore Fusion Will Provide Insights Into Print and Online Audiences
- New Digital Update Video Series
- The Print Industry Gets It Right
- Indie Guy--The New Male Target
- The Secret Sauce of Marketing to Frequent QSR Patrons
- GfK MRI's Consumer Insights Group Turns Marketplace Mysteries Into Success Stories
- Coming This April--Two GfK MRI Webinars
- Marketing to Vacation Travel Influencers
- Magazines Come Of Age In Media Mix Modeling
- 2010 American Kids Study -- New Brand Data; New Insights Into Parent/Child Balance Of Power
- eReaders on the Rise
- How Do I Run One-Wave Data in MEMRI?
- The GfK MRI Research-Based Holiday Gift Guide
- Transitioning to Multiplatform Print Brand Measurement
- GfK MRI -- Making Don Draper Proud
- 'Granularity' Delivers More Accurate Measure of Print Advertising's Impact on Sales
- Actual Research, Actionable Results: AdMeasure Optimizer -- GfK MRI's New Advanced Print Planning Optimizer
- When speaking about the Survey of the American Consumer, GfK MRI often refers to "Waves," such as Wave 62. What does this mean?
- The Impact of Ad Adjacencies on Readership
- 2010 Psychographic Sourcebook Available in Hard Copy
- Join us on Facebook
- GfK MRI Explores Best Way to Measure Magazine Readership Across Platforms
- MediaCom Gets Attitude(s) From GfK MRI
- Magazine Covers' Impact on Readership
- What is the difference between Response Rates and Cooperation Rates?
- Cover-To-Cover, Introducing the Ad Traits Database
- GloboBus Provides Brand Insights Here, There And Everywhere
- Serving It Up At New York City Food Bank
- Cover-To-Cover, Insights Into Print Ad Effectiveness
- GfK MRI and Media Behavior Institute Partner to Launch USA TouchPoints
- Amalgamated: Putting Brands At The Heart Of A Culture
- Why Is Source-Of-Copy Not Used In MRI’s Composition Targeting Algorithm?
- Social Networking Isn’t Just For Kids Anymore
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