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The Source focuses on news from GfK MRI and developments in media and consumer research.
- GfK MRI Explores Best Way to Measure Magazine Readership Across Platforms
- MediaCom Gets Attitude(s) From GfK MRI
- Magazine Covers' Impact on Readership
- What is the difference between Response Rates and Cooperation Rates?
- Cover-To-Cover, Introducing the Ad Traits Database
- GloboBus Provides Brand Insights Here, There And Everywhere
- Serving It Up At New York City Food Bank
- Cover-To-Cover, Insights Into Print Ad Effectiveness
- MRI and Media Behavior Institute Partner to Launch USA TouchPoints
- Amalgamated: Putting Brands At The Heart Of A Culture
- Why Is Source-Of-Copy Not Used In MRI’s Composition Targeting Algorithm?
- Social Networking Isn’t Just For Kids Anymore
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