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 The Source Newsletter
 
The Source focuses on news from GfK MRI and developments in media and consumer research.
 
  • GfK MRI Explores Best Way to Measure Magazine Readership Across Platforms
  • MediaCom Gets Attitude(s) From GfK MRI
  • Magazine Covers' Impact on Readership
  • What is the difference between Response Rates and Cooperation Rates?
  • Cover-To-Cover, Introducing the Ad Traits Database
  • GloboBus Provides Brand Insights Here, There And Everywhere
  • Serving It Up At New York City Food Bank
 
  • Cover-To-Cover, Insights Into Print Ad Effectiveness
  • MRI and Media Behavior Institute Partner to Launch USA TouchPoints
  • Amalgamated: Putting Brands At The Heart Of A Culture
  • Why Is Source-Of-Copy Not Used In MRI’s Composition Targeting Algorithm?
  • Social Networking Isn’t Just For Kids Anymore
 

 


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