2009 Issues

• Why Are Audience Estimates For Individual Issues Of Magazines, As Opposed To Average Issue Audience Estimates, Vital To Print Ad Ratings?
  
• MediaVest and MRI Market Solutions Team Up To Leverage Consumer Insights
  
• MRI/LOHAS Data Integration Shines Light On Green Consumers
  
• Insights Shared At Worldwide Readership Symposium
  
• Calling All Kids… With Cell Phones
  
• Marketing Mix Modeling – MRI Levels Playing Field For Print
  
• MRI and Geoscape Partner To Provide Hispanic Consumer Intelligence

• Magazines Have Never Been In A Better Position To Prove Their Value To Advertisers By Kathi Love, MRI President & CEO
  
• AdMeasure: Every Ad…In Every Issue…Of Every Magazine
  
• Bigger is Better: Starcom USA and Conde` Nast Prove Ad-Intense Fall Fashion Magazines Deliver Value
  
• What is Composition Targeting and Why is it Important?
  
• Three Things You Should Know About Print Ads That Sell By Michal Galin, SVP, Research, MRI Starch
  
• Tweeting with MRI at Twitter.com/MRINews
  
• MRI Ranked #1 in Survey of Market Research Buyers
  
• New Data To Bring You New Insights

• AdMeasure – MRI Debuts Magazine Advertising Ratings

• GQ Media Panel Creates Online Community to Connect Brands with Brand Advocates
  
• Measuring In-Store Marketing Through Audits & Surveys’ Controlled Store Tests
  
• Issue Specific Readership Study Shortens Release Time
  
• MRI Starch Sponsors Kelly Awards’ Ad Effectiveness Category

• MRI Draws on “Currency” Study to Improve MRI Starch Metrics
  
• NNN Custom MRI Codes Support Strength of Newspapers in Media Plans
  
• What Makes a Respondent a “Principal Shopper”?
  
• MRI and PointLogic Fusion Optimize Consumer Profiling
  
• Net//MRI Teen Ratings Data Fusion: New Insights On U.S. Teens & The Internet

• On 30 Years
  
• MRI Starch Takes Key Step Towards Developing Syndicated Magazine Ad Measurement Service
  
• MRI and Starz in Multi-Platform Adventure
  
• What do * and # signify in MRI data runs?
  
• Market-by-Market Releases Local Market Media Data For Top Ten Markets
  
• Learn About Consumer Insights In New Webcast
  
• GfK Receives ESOMAR Excellence Award

 

2008 Issues

• MRI Helps National Geo Measure Campaign on Global Drinking Water
  
• MRI Starch Tested Copy: Reader Actions Taken
  
• Service Bureau Pitches In When You’re In a Crunch
  
• What is MRI’s “Golddigger” and How Can It Help My Research and Marketing Efforts?
  
• GfK SMART Takes The Mystery Out of Mystery Shopping

• Zenith Optimedia’s “Man In The Middle” Meets Word-Of-Mouth
  
• Audience Guarantees For Magazine Buys: You’ve Got To Use Demographics
  
• Measuring The Success Of Automotive Marketing
  
• When Should Psychographic Weights Be Used When Running MRI Data?
  
• MRI Starch Expands Measurement
  
• The Best Of Business Books 2008

• Q&A on MRI’s Acquisition of Starch Communications
  
• Magazine Measurement: Right Direction, Wrong Speed
  
• New MediaDay Data Details Media Multi-Tasking
  
• Ad Council Prevents Forest Fires and Keeps Roads Safe with MRI’s Help
  
• The American Kids Study – Kids and Cash
  
• New Demographic Data Released in Issue Specific Readership Study
  
• Webcast: Psychographics and the Shopping Cart

• New Data Enhances Issue Specific Readership Study
  
• Starcom Sharpens Focus on Target Audiences with Psychographics
  
• How Consumers Construct Story Trails
  
• Omnibus Insights into Holiday Shopping
  
• What is the process for changes to the Product Booklet?
  
• New Webcast Shows how Market-by-Market Connects with Consumers on Local Level
  
• Data Integration Webinar Presented by Market Solutions Group

• MRI to Release Market-by-Market Study on April 1st
  
• Jack Hanrahan Weighs in on MRI’s Issue Specific Readership Study
  
• How Targetbase Turns Data into Profits
  
• Telecommuters Profiled
  
• When is it Better to Report Data in Terms of Median or Mean?
  
• Julian Baim’s Guest Commentary Featured in min
  
• MRI Cited in Pew Trust’s State of the News Media 2008 Report

 

2007 Issues

• NPR uses MediaDay to Detail Audience Listening Habits
  
• BoomerView Offers Key Marketing Intelligence
  
• What Data can be Manipulated and Analyzed through MEMRI?
  
• Austrian Newspaper Study Captures Marketplace Perceptions
  
• Mediamark Presents Papers at WRRS
  
• MRI Extends Passive Print Measurement Testing

• MRI Highlights Telecom Milestone
  
• KSL Media Uses MRI to Define Healthy Consumers
  
• Media Appreciation Panels
  
• What Are “Volumetrics” and How Can I Use Volumetric Data?

• Q&A Issue Specific Readership Study
  
• Introducing Net//MRI Product Suite
  
• MRI Releases MediaDay Study
  
• Leapfrog Uses Omnibus to Add Depth to Segmentation
  
• How MRI Readers Per Copy Numbers are Calculated
  
• New Segmentation Analyses Coming Soon

• Internet Exclusive Readers
  
• Researchers Use MRI Data For Counts of Cell-Only Users
  
• Teenage Girls and Brand Loyalty
  
• Fusion Fundamentals For Media Currencies
  
• MediaDay™ In Beta Testing
  
• MRI Participates in Outdoor Audience Measurement

 

2006 Issues

• Spotlight on MRI Market Solutions
  
• GQ MOBILE Texts to the Top with MediaPanel
  
• What is MRI’s Role in Prototyping?
  
• MediaDay™ to Launch in December
  
• MEMRI 3.0 Released
  
• Psychographic Segmentations Available

• MediaDay™ to Launch in Q4
  
• Answers to Subscribers' Data-Related Questions
  
• Golf Channel Scores with MRI
  
• Music's Impact on Hispanic Teens is Boost to Fashion Marketers
  
• MRI Introduces Technology Segmentation

• MRI to Launch MediaDay™ Study
  
• Guideposts Gauges Customer Satisfaction with MRI
  
• Answers to Subscriber's Data-Related Questions
  
• Hispanic Recontact Study Now Accepting Reservations
• MRI and Podtrac Profile Podcasters

 

2005 Issues

• The 2005 American Kids Study
  
• The New Yorker Makes Culture Count
  
• Fusing Databases: Why, How and How Good?
  
• MRI Papers at Worldwide Readership Symposium
• MRI's Codebook Now Online

• MRI Establishes New Procedures for Ascribing Psychographic Data
  
• Introducing The Eurisko Media Monitor
  
• Claritas Improves Local Targeting with Data Integration
  
• Delivering the Message
• MRI and Zinio Systems Study Digital Magazines

• MRI Explores RFID Technology
  
• Fuse Takes Lead From Magazines to Prototype Web Users
  
• Omnibus Re-contact Accepting Reservations
  
• MRI and I/Pro Offer Website Research
  
• Hip-Hop is Mainstream

• Revisiting the Red/Blue State Divide
  
• Hyundai Drives Their Brand Forward
  
• Increase Direct Marketing Success with DemandMatch
  
• LeisureStyles Segmentation Updated

 

2004 Issues

• The "Influentials" Now Available through MRI
  
• MRI Launches the American Kids Study
  
• Swinging from the Gallows Poll
  
• MRI Qualitative Metrics Aid Magazine Positioning
  
• Codebook Goes Electronic
  
• Expanded Job Titles in Fall 2004 Release

Volume III 2004

• Cellphones on the Rise; Landlines
• Decline Building Promotions with MRI Data
  
• Research Findings Presented at ESOMAR
  
• Investigation of CAPI Suspended