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 White Papers
 
GfK MRI’s researchers are among the industry’s most respected. The “research about research” White Papers collected in this directory have been delivered at symposia and conferences around the world. Articles and analyses delving deeper into the GfK MRI database are written as points of interest for GfK MRI clients and the media industry.
 
Presented in 2011 to the Worldwide Readership Symposium in San Francisco, CA...
 
By Risa Becker, Jay Mattlin, Julian Baim, Michal Galin, Matthew Pittsinger, Aaron Lipman of GfK MRI
By Martin Frankel, Julian Baim, James Collins and Michal Galin of GfK MRI
 
By Michal Galin, Julian Baim, Kerry Zarnitz of GfK MRI, Irena Petric, NOM and Alke Bassler, Intomart GfK
 
By Jay Mattlin, Michal Galin of GfK MRI and Judy Bahary, Mindshare
By James Collins of GfK MRI and Pete Doe, Nielsen
 
By Julian Baim, Risa Becker, Martin Frankel and Lindsey Draves of GfK MRI
 
By Michal Galin, Julian Baim, Jana Slaten and Risa Becker of GfK MRI

By James Collins of GfK MRI, Jim Spaeth, Media Behavior Institute and Jane Clarke, Coalition for Innovative Media Measurement
 
 
March 2011

By Julian Baim
 
 
Presented in 2009 to the Worldwide Readership Symposium in Valencia, Spain...
 
By Martin Frankel, Julian Baim, Michal Galin, Joe Agresti and Konstantin Augemberg of MRI
 
By James Collins of MRI, and Wayne Eadie, Magazine Publishers of America
 
By Julian Baim, Michal Galin, Martin Frankel, Risa Becker and Joe Agresti of  MRI
 
By James Collins of MRI, and Pete Doe, The Nielsen Company
 
By Michal Galin, Julian Baim, Martin Frankel, Konstantin Augemberg and Valerie Veith of MRI
 
By Risa Becker, James Collins, Julian Baim and Aaron Lipman of MRI
 
By Julian Baim, Martin Frankel, Risa Becker, Michal Galin, and Francis Mejica of MRI, and Scott McDonald, Conde Nast
 
By James Collins of MRI, and Wayne Eadie, Magazine Publishers of America
 
 
 
 
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