GfK MRI provides marketers with the most reliable and comprehensive view of the consumer and media marketplaces available. No other research enterprise in the country does more to get things right.
Besides supplying the ratings data for almost all national print campaigns in the country, GfK MRI’s Survey of the American Consumer™ produces the country’s largest and most current database of consumer behavior, media usage and consumer motivations. The Survey is an encyclopedic repository of consumer insights.
The Survey also serves as a foundation for an array of products and services developed by GfK MRI to deliver more granular and specific data to its clients. Click on any of the products or services listed to the left to find out more.