BoomerView segments of the Survey of the American Consumer™ database to provide a high resolution view of the Boomer market and the generations that precede and follow it. The Survey provides the scale, focus and context marketers need to better understand the Boomer market, and BoomerView provides the relevant age breaks to facilitate analysis through a generational prism.
No other national survey offers as much information and insight about Boomers. BoomerView allows marketers to focus in on age-defined segments of consumer market without loss of detail or reliability.
BoomerView is available in every report of the Survey since 2007.