Magazine Audience Accumulation
Track the growth of a magazine’s audience.

GfK MRI’s Magazine Audience Accumulation study measures the speed with which the average issue of a magazine builds its audience, providing a new tool to help publishers compete with other media.

Compared to other media, magazines have two unique properties:

  • Magazines deliver advertising messages over time
  • Magazines deliver repeat exposures to an ad over time.
GfK MRI’s groundbreaking Magazine Audience Accumulation study delivers reliable metrics for quantifying these properties. Its innovative methodology tracks daily magazine reading behavior in a typical week by over 10,000 respondents. For each reading occasion, specific information is provided about issue date, place of reading and whether this was the first time the issue was read.









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