Market Segmentations
GfK MRI’s high-resolution look at a large sample of American consumers – approximately 26,000 respondents annually for Survey of the American Consumer™ report – allows it to focus in on particular segments of the market and produce highly detailed and reliable reports about them.
Five segmentation reports are available to Survey subscribers…
Consumer Innovators
A segmentation study that examines new product usage and receptivity in five consumer categories: Electronics, Finance, Home Appliances, Leisure and Food.
A segmentation study that focuses on eight groups of consumers: Outdoor Energetics, Collectors, General Actives, Nesters, Party People, Golfers, Hunters & Fishers and Passives.
The Upper Deck
A segmentation study concentrating on affluent Americans, segmented into five lifestyle groups based on marital status, parenthood, occupation and household income.
A market report that identifies purchase decision makers across eight business-related product and service segments.
Top Market Reports
Market reports for 10 of the country’s top markets, replicating the national survey in each of the country’s most important DMA’s.


Home Contact Us Careers Privacy Legal

© 2015 GfK Mediamark Research & Intelligence, LLC

For more information contact