Business to Business
Business-to-Business is a market report from the Survey of the American Consumer™ that identifies business purchase decision makers, describes them and shows how to reach them.

respondents meet three criteria:
  • Occupation classified as Professional or Management, Business or Financial Operations.
  • Direct involvement in purchase decisions for one or more designated business-related products or services.
  • Value of business-related purchases is at least $1,000.

Forty product and service categories are measured across business-related media, demographics and spending in eight product or service groups:

  • Office and Business Services
  • Financial
  • Business Supplies
  • Construction/Raw Materials
  • Locations
  • Operating, Maintenance, Support Systems
  • Travel and Transportation
  • Machinery and Equipment




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