Consumer Innovators
Consumer Innovators is a segmentation report from the Survey of the American Consumer™ that identifies early adopters - the consumers who make or break new products by setting buying trends and building markets - in five categories of products and services:
  • Electronics Innovators
  • Finance Innovators
  • Home Appliance Innovators
  • Leisure Innovators
  • Food Innovators
  • Personal Care/Health Innovators
Survey participants qualify to be identified as Consumer Innovators according to their reported purchasing behavior, as opposed to their "intention” to buy. The report describes early adopters in detail: who they are, where they live, the media they use, and how, where and even why they spend their money.





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