LeisureStyles is designed to help marketers gain a deeper understanding of how and when consumers are most “themselves,” doing what they most like to do.
LeisureStyles uses data from the Survey of the American Consumer™ to segment adult consumers into eight activity groups, reporting on the demographics, media usage, consumer activity, attitudes and lifestyles of each segment:
- Sports Enthusiasts
- Puzzles & Games
- Hunters & Fishers
- Outdoor Speedsters
- Outdoor Adventurers
- Cultured Nesters
- Collectors
- Passives