LeisureStyles is designed to help marketers gain a deeper understanding of how and when consumers are most “themselves,” doing what they most like to do.
LeisureStyles uses data from the Survey of the American Consumer™ to segment adult consumers into eight activity groups, reporting on the demographics, media usage, consumer activity, attitudes and lifestyles of each segment:
  • Sports Enthusiasts
  • Puzzles & Games
  • Hunters & Fishers
  • Outdoor Speedsters
  • Outdoor Adventurers
  • Cultured Nesters
  • Collectors
  • Passives




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