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 The Upper Deck
 
The Upper Deck report examines five different groups of affluent consumers from the Survey of the American Consumer™. Focusing on the top 10% of U.S. consumers in household income, Upper Deck uses income, marital status, parenthood and occupation to create an inflation-proof and easily trended segmentation report.

Well-Feathered Nests
Households with at least one high-income earner and children living at home.
 
No Strings Attached
Households with at least one high-income earner and no children living at home.
 
Nanny's in Charge
Households with two or more income earners and children present in the home.
 
Two Careers
Two or more income earners with no children living at home.
 
The Good Life
Households with no employed persons.

  

 
 

 

 
 
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