The power and precision of GfK MRI applied to local markets.
Market-by-Market delivers at the local level the data quality and reliability that marketers have come to expect from GfK MRI at the national level. Just about everything collected for the national Survey of the American Consumer™ is available in Market-by-Market – demographics and lifestyles, media usage and exposure, consumer actions and attitudes, psychographics and volumetrics, consumer segmentations drawn from attitudinal and behavioral questions in the Survey.
Market-by-Market reports on all DMA’s in the continental U.S. – all 205 of them. Markets differ, and Market-by-Market can pinpoint how they differ and show the best ways to reach consumer targets in local markets. Targeted consumer segments within the DMA’s – such as Hispanics, Baby Boomers or frequent travelers – can be identified, quantified and qualified in local markets without loss of data reliability.
Another valuable feature of Market-by-Market is its capacity for custom regionalization. Marketers – national, regional, and local - can now build up (or break down) custom marketing regions, and are no longer limited to pre-defined census regions, marketing regions, states or major markets.
Innovative sales & analytical tools
Using MEMRI, GfK MRI’s proprietary data analysis program, anything that can be done with Survey data can be done at the market-by-market level. A complete range of analytical and reporting tools is available: cross tabs, Golddigger, mapping, autocoding, N-tile and frequency distributions, trending, charts, slide shows and presentations.