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 Psychographic Segmentations
 
Insight into how consumers see themselves.
 
Segmenting consumers by their responses to psychographic questions can deliver insights into motivations or behaviors that are unavailable with market analyses based only on demographics.
 
GfK MRI currently offers 28 psychographic segmentations in nine categories.
They include:
 
Advertising & Media
   
Health & Nutrition
Interest in Advertising
   
Cooking & Food Shopping
Media Attitudes
   
Diet Control & Eating Habits
Newspaper Readers
   
Doctors & Healthcare
Responsiveness to Ads Across Media
   
Eating & Nutrition
     
Medicine & Drugs
Community, Politics, Environment
& Attitudinal Outlook
   
 
Civic/Political Engagement
   
Sports & Leisure
General Attitudes
   
LeisureStyles
Green Attitudes & Behavior
   
 
     
Technology 
Fashion & Shopping
   
Internet & Mobile Web
Buying Styles
   
Mobile Attitudes
Consumer Innovators
   
Technology Attitudes
Fashion & Style Attitudes
   
 
     
Travel & Transportation
Finance
   
Interest/Expertise in Automobiles
Banking Methods
   
Preferred Automobile Characterics
Market Involvement & Savings
   
Travel Planning
Money Borrowing Attitudes
   
Vacation Preferences
       
from Third Party Batteries
     
Influential Americans
     
Category Influentials
   
 
 
 
Psychographic segmentations are also available in Teenmark® studies.
 
Segmentation makes psychographic data more conducive to analysis. Each psychographic segmentation from the Survey of the American Consumer™ includes several groups or segments, defined by responses to a series of related questions.  For example, the Buying Styles segmentation has five segments: Penny Pinchers, Conscientious Consumers, Buyers of the Best, Habitualized Havers and Swayable Shopaholics.

MEMRI users can custom-design proprietary segmentations using any combination of demographic, behavioral or psychographic variables reported in the Survey.

Click above to download the most up-to-date version of GfK MRI's Psychographic Sourcebook.

 

 

 

 
 
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For more information contact info@gfkmri.com

 

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