Open the door to creative analysis.
Respondent level data from GfK MRI's Survey of the American Consumer™ opens the door to creative analysis, enabling marketers to respond to a variety of marketing analyses not possible with projected data.
Explore brand loyalty by comparing volume of brand and category usage among individual respondents.
Companies with large customer databases or subscription lists can match Survey respondent names and addresses directly to their lists and create a complete single-source data set with the matches.
Clients using name/address matching can use the characteristics of people who match particular criteria to predict segment membership among other Survey respondents or to ascribe Survey characteristics to their customer database.
Connect the Survey database to Direct Marketing lists and identify and select targets through GfK MRI.