Starch Advertising Research
“Starch” long ago entered the marketing lexicon as a synonym for reliable ad readership information. For more than 85 years, Starch Advertising Research has been the most trusted source of market intelligence about print advertising effectiveness available.
Starch delivers key metrics for magazine ad readership and deep insight into the involvement readers have with specific ads, including:
  • Noted, associated, read any and read most ratings
  • Brand disposition
  • Purchase behavior or intention
  • Actions taken
  • Publication and advertising engagement

Starch include dozens of content and format attributes for every ad measured, including keywords, page placement, ad relation to cover or editorial content, adjacencies, and more. For example, readership metrics can be delivered for all ads that contain the words “new” or “recipe.” No other ad ratings service offers such detailed and reliable data.

Starch's Ad Traits Database: Offering Insight on Elements That Drive Print Ad Readership. 

Starch catalogs the hundreds of thousands of print ads in its database by approximately 50 different elements in the following categories: Form and Structure, Enticement, Location and Context, Content, Contact Info, and Keywords.
There are two ways to buy Starch data:
  • Starch Syndicated - ad readership metrics for all national ads one-third page or larger in more than 180 leading consumer magazines. Continuously updated.
  • Starch Private Studies - Starch can conduct private ad readership studies for magazines not included in Starch Syndicated.

Starch is one of the building blocks of AdMeasure, which provides highly reliable ad audience ratings for all ads and issues measured by Starch.

Access to Starch Syndicated database is provided via GfK MRI’s proprietary SmartSystem.

Benefits of Subscribing to Starch
  • Publishers can craft sales stories with metrics that substantiate their titles' ability to engage readers; quantify the contribution publication engagement makes to advertising engagement; explore the effects of non-endemic advertising to discover new ad category possibilities; provide ROI information to clients.
  • Marketers can expand their campaign ROI analysis to include ads targeting Hispanics as well as explore the influencing role of language in advertising.  Marketers can also learn how their ad campaigns performed against their competitors and how they performed in different magazines and ad positions.
  • Creatives can determine the impact different creative executions have on reader engagement and involvement including the value of various content types such as coupon, scent strips or sample offers.
  • Ad Agencies get a wide view of how their clients' ads perform across magazines and against competitors.
Starch Intelligence in the News





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