Leverage the Power of Starch en Español
to Learn, Innovate and Grow
In 2011, Starch Advertising Research will conduct a Spanish-language survey via the Internet to measure all ads, one-third page or larger, in all issues of over a dozen Hispanic consumer titles.
Utilize the Insights from Starch en Español's Ad Readership Metrics
Starch en Español delivers deep insight into the involvement readers have with specific advertisements or advertising campaigns. Key readership metrics are collected for every measured ad, including:
Noted, associated, "read any" and "read most" readership
Publication and advertising engagement
Actions taken (including purchase behavior or intention)
Starch's Ad Traits Database: Offering Insight on Elements That Drive Print Ad Readership.
Starch catalogs the hundreds of thousands of print ads in its database by approximately 50 different elements in the following categories: Form and Structure, Enticement, Location and Context, Content, Contact Info, and Keywords.
Benefits of Subscribing to Starch en Español
- Publishers can craft sales stories with metrics that substantiate their titles' ability to engage readers; quantify the contribution publication engagement makes to advertising engagement; explore the effects of non-endemic advertising to discover new ad category possibilities; provide ROI information to clients.
- Marketers can expand their campaign ROI analysis to include ads targeting Hispanics as well as explore the influencing role of language in advertising. Marketers can also learn how their ad campaigns performed against their competitors and how they performed in different magazines and ad positions.
- Creatives can determine the impact different creative executions have on reader engagement and involvement including the value of various content types such as coupon, scent strips or sample offers.
- Ad Agencies get a wide view of how their clients' ads perform across magazines and against competitors.