Search
 
   
 
 Teenmark
 
American teens deserve their own market study.
 
Teenmark® reports on the 32.5 million consumers the U.S. who are age 12 to 19. Interviews are conducted with 2,800+ respondents recruited from households which participated in the Survey of the American Consumer™.
 
Teenmark® provides a high-resolution view of American teenagers:
  • Audience measures for magazines, newspapers, radio, broadcast and cable TV.
  • User and volumetric data for everything from health and beauty aids to snacks, candy and beverages, clothing and jewelry, consumer electronics and cell phones.
  • Key teen psychographic categories: finance, music, media, technology, fashion, beauty, goals, and stresses.
  • Lifestyle preferences and activities, including hobbies, dating habits and club membership

Extensive psychographic data are collected in Teenmark®. Questions about teens’ attitudes and opinions are asked across a broad range of subjects:

Ad Attentiveness by Media
Media Attitudes
Alternative Advertising Places
Memberships/Clubs
Beauty: Hair
Movies 
Beauty: Makeup
Music 
Cellular Mobile Opinions
Socializing 
Fashion & Style Attitudes
Sports 
Finance 
Stresses 
Food 
Technology 
Future Goals
Video Games
Internet/Online Technology
Volunteerism
Leisure Activities
Yourself

Teenmark also offers a number of psychographic segmentation analyses: 

Beauty: Hair Attitudes
Internet/Online Technology Attitudes
Beauty: Makeup Attitudes
LeisureStyles
Fashion Attitudes
Music Attitudes
Finance Attitudes
"Yourself" Attitudes
Food Attitudes
 

For more information about the psychographic data reported in Teenmark®, see the GfK MRI Psychographic Sourcebook.

TwelvePlus® Database

Many of the questions asked in Teenmark® are also asked in the Survey of the American Consumer™. TwelvePlus® combines Teenmark® data with common results from the adult-focused Survey of the American Consumer™ to produce a comprehensive database for all consumers age 12 or older in the U.S.

 

 

 

 

 

 
 
Home Contact Us Careers

© 2014 GfK Mediamark Research & Intelligence, LLC

 
For more information contact info@gfkmri.com

 

Login