One source, multidimensional market data.
Below is a quick listing of what the Survey of the American Consumer™ measures.
Demographics, Lifestyles & Attitudes
- Age, Sex, Occupation, Income
- Home Ownership
- Children in Household
- Business Responsibilities
- Personal & Business Travel
- Public Activities
- Leisure Activities
- Consumer Attitudes
- Political Outlook
- 1,100+ Psychographic Questions
Product and Brand Usage
- Usage Data for 6,000 Brands in 550 Categories
- Groceries & Household items
- Personal & Health Care Products
- Tobacco, Candy, Snacks
- Cars, Vans, Trucks & Motorcycles
- Financial Products & Activities
- Household Furnishings & Appliances
- Apparel & Accessories
- Consumer Electronics
Media Usage
- Magazines
- Television
- Newspapers
- National Newspapers
- Radio
- Internet
- Yellow Pages
- Mobile & Smart Phones
- Outdoor
- E-Readers