Search
 
   
 
 What the Survey Measures
 
One source, multidimensional market data.
 
Below is a quick listing of what the Survey of the American Consumerâ„¢ measures.
 
Demographics, Lifestyles & Attitudes
  • Age, Sex, Occupation, Income
  • Home Ownership 
  • Children in Household 
  • Business Responsibilities 
  • Personal & Business Travel 
  • Public Activities
  • Leisure Activities
  • Consumer Attitudes
  • Political Outlook
  • 1,100+ Psychographic Questions
Product and Brand Usage

  • Usage Data for 6,000 Brands in 550 Categories
  • Groceries & Household items 
  • Personal & Health Care Products 
  • Tobacco, Candy, Snacks 
  • Cars, Vans, Trucks & Motorcycles
  • Financial Products & Activities
  • Household Furnishings & Appliances
  • Apparel & Accessories
  • Consumer Electronics

Media Usage

  • Magazines 
  • Television
  • Newspapers
  • National Newspapers
  • Radio
  • Internet
  • Yellow Pages
  • Mobile & Smart Phones
  • Outdoor
  • E-Readers

 

 
 

 

Read More About What the Survey Measures:
 

 

 

 


 
 
Home Contact Us Careers

© 2014 GfK Mediamark Research & Intelligence, LLC

 
For more information contact info@gfkmri.com

 

Login