One source, deep insight into consumer lifestyles and attitudes.
The psychographic data collected in MRI's Survey of the American Consumer include a broad range of qualitative information to help marketers explore the motivations behind consumer actions.
Advertising & Media
Alternative Advertising Places
Interest in Advertising
Media Attitudes
Community, Politics, Environment & Attitudinal Outlook
Consumer Confidence
General Attitudes
Green Psychographic Questions
Political Outlook/Affiliation
Public Activities
Fashion & Shopping
Buying Styles
Fashion & Style Attitudes
Intent to Purchase
Finance
Finance Attitudes
Health & Nutrition
Diet Control/Eating Habits
Food Attitudes
Health Attitudes
Sports & Leisure
Interest in Sports
Leisure Activities
Participation in Sports
Physical Fitness
Technology
Cellular/Mobile Opinions
Technology Attitudes
Travel & Transportation
Automotive Attitudes
Vacation Travel Attitudes
Psychographic Batteries Designed by Third Party Partners
Category INFLUENTIALS
LifeMatrix, conducted with GfK Roper Consulting
VALS (Values, Attitudes, Lifestyles) Psychology of Markets, conducted with SRI Consulting Business Intelligence.
Psychographic Segmentation Analyses
Vacation Preferences, Banking Methods, Eating & Nutrition, Buying Styles. These are just a few of the numerous segmentation analyses available from the Survey of the American Consumer. All segmentations are designed by the GfK MRI research team after careful analysis of consumers' responses to different batteries of psychographic questions.
See the Gfk MRI Psychographic Sourcebook for a complete accounting of the attitudinal questions and segmentations available in the Survey and in the American Kids and Teenmark studies.