Using the Survey
Research for the entire marketing spectrum.
The Survey of the American Consumer™ provides a clear, single-source view of the entire U.S. consumer market in high resolution. Consumer marketing and media decision makers can use the Survey database to perform a long list of analytical, planning and reporting functions.
Pinpoint targets… identify trends… develop product lines… reposition brands… fine-tune media campaigns… study consumer motivations… evaluate the competition… gauge brand loyalties… analyze demand across segments… quantify niche target potential… explore new strategic directions.
Print Media. Every major national consumer print vehicle – approximately 250 magazine and national newspaper titles - subscribes to the Survey. More than 100 unmeasured magazines prototype their audiences using the Survey's comprehensive database.
Electronic and Digital Media. All the major broadcast and cable networks, the largest radio stations and networks and the most established Internet players rely on the Survey. Digital measurement services focus on counting audiences; the Survey excels in understanding them.
Advertising Agencies. Over 450 agencies, including 90 of the top 100, subscribe to the Survey. Agencies regard GfK MRI as the research gold standard for the print industry and a source for insights that help them better respond to clients’ marketing objectives.
National Marketers. More than 200 national marketers purchase access to the Survey database. The Survey can help identify, qualify and locate best prospects for specific products in specific markets and support development of insightful ways to reach them.


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