“Starch” long ago entered the marketing lexicon as a synonym for reliable ad readership information. For more than 85 years, Starch Advertising Research has been the most trusted source of market intelligence about print advertising effectiveness available.
Starch delivers key metrics for magazine ad readership and deep insight into the involvement readers have with specific ads, including:
Starch include dozens of content and format attributes for every ad measured, including keywords, position on page, page placement, ad relation to cover or editorial content, adjacencies, and more. For example, readership metrics can be delivered for all ads that contain the words “new” or “recipe.” No other ad ratings service offers such detailed and reliable data.
There are two ways to buy Starch data:
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Starch Syndicated - ad readership metrics for all national ads one-third page or larger in more than 180 leading consumer magazines. Continuously updated.
- Starch Private Studies - Starch can conduct private ad readership studies for magazines not included in Starch Syndicated.
Starch is one of the building blocks of AdMeasure, which provides highly reliable ad audience ratings for all ads and issues measured by Starch.
Access to Starch Syndicated database is provided via GfK MRI’s proprietary SmartSystem.
Starch Intelligence in the News