American teens deserve their own market study.
Teenmark® reports on the 32.5 million consumers the U.S. who are age 12 to 19. Interviews are conducted with 3,600+ respondents recruited from households which participated in the Survey of the American Consumer™.
Teenmark® provides a high-resolution view of American teenagers:
- Audience measures for magazines, newspapers, radio, broadcast and cable TV.
- User and volumetric data for everything from health and beauty aids to snacks, candy and beverages, clothing and jewelry, consumer electronics and cell phones.
- Key teen psychographic categories: finance, music, media, technology, fashion, beauty, goals, and stresses.
- Lifestyle preferences and activities, including hobbies, dating habits and club membership
Extensive psychographic data are collected in Teenmark®. Questions about teens’ attitudes and opinions are asked across a broad range of subjects:
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Ad Attentiveness by Media
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Media Attitudes
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Alternative Advertising Places
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Memberships/Clubs
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Beauty: Hair
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Movies
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Beauty: Makeup
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Music
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Cellular Mobile Opinions
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Socializing
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Fashion & Style Attitudes
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Sports
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Finance
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Stresses
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Food
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Technology
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Future Goals
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Video Games
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Internet/Online Technology
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Volunteerism
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Leisure Activities
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Yourself
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Teenmark also offers a number of psychographic segmentation analyses:
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Beauty: Hair Attitudes
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Internet/Online Technology Attitudes
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Beauty: Makeup Attitudes
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LeisureStyles
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Fashion Attitudes
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Music Attitudes
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Finance Attitudes
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"Yourself" Attitudes
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Food Attitudes
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For more information about the psychographic data reported in Teenmark®, see the GfK MRI Psychographic Sourcebook.
TwelvePlus® Database
Many of the questions asked in Teenmark® are also asked in the Survey of the American Consumer™. TwelvePlus® combines Teenmark® data with common results from the adult-focused Survey of the American Consumer™ to produce a comprehensive database for all consumers age 12 or older in the U.S.