Karen Ring Joins GfK MRI Starch as VP of Research
Former Universal McCann Executive Has Extensive Print Credentials
New York, NY, April 16, 2012 - Karen Ring has joined GfK MRI Starch Advertising Research as VP of Research, a new position at the leading provider of magazine advertising effectiveness metrics.
Ring most recently was VP, Research Director at global media agency Universal McCann, where she was responsible for overseeing large custom research studies and analytic tool development, as well as advising a wide variety of clients on accountability solutions using UM’s toolkit of syndicated and proprietary databases. In addition, she has championed breakthrough digital media studies on Smartphones, the digital purchase path, iPad advertising effectiveness and print positioning.
“We are pleased to welcome someone with Karen’s outstanding credentials in both magazine publishing and media research,” said Mickey Galin, PhD and EVP of GfK MRI Starch Advertising Research. “Her early immersion in digital print readership will be particularly helpful as we strive to guide our publishing clients through the challenges of multi-platform readership measurement.”
Before joining Universal McCann, Ring was Research Director for US News & World Report, Atlantic Monthly and Fast Company. She managed all aspects of audience and consumer marketing research, as well as driving strategic insights. She has also held research positions at several large advertising agencies as well as The Arbitron Company.
The holder of a B.A. in economics from Washington University in St. Louis, Ring is a former chair of the Print Committee of the Media Rating Council. She co-presented with Yahoo! at 2011 ARF Measurement Conference, co-authored two papers presented at the 2011 Print and Digital Research Forum in San Francisco and co-authored a paper presented at the 2009 Worldwide Readership Research Symposium in Valencia.
About GfK MRI
GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers--who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers' behavior and motivations.
When conducting its national Survey of the American Consumer™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year. In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular cross-media and consumer-focused information.
GfK MRI is part of The GfK Group, based in Nuremberg, Germany. GfK is one of the world's largest research companies, with 11,000 GfK experts working to discover new insights about the way people live, think, and shop in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2010, GfK's sales amounted to EUR 1.29 billion.