Press Release

Mediamark Research & Intelligence Becomes "GfK MRI" 

Reinforces Connection with the 4th Largest Market Research Company Worldwide

New York, NY, May 17, 2010 - Mediamark Research & Intelligence (MRI), the country's leading provider of magazine audience ratings, multimedia research data and insights into consumers' behavior and motivations, announced today that it has rebranded to "GfK MRI". 

GfK MRI's rebranding is a strategic move to recognize the connection between MRI, the leading produce of media and consumer research in the United States, and its parent company, The GfK Group, the worlds fourth-largest market research company.

"We are very excited about our rebranding," said Kathi Love, President and CEO of GfK MRI.  "Our transformation to GfK MRI signals to the industry that we combine the best of two worlds--the GfK Groups' global resources and the national and local, high-resolution knowledge of GfK MRI in the U.S."

GfK MRI will employ The GfK Group's global corporate tagline "Growth from Knowledge."

About GfK MRI

GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers--who they are, what they buy, how they think, and the best ways to reach them.  Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumer' behavior and motivations.

When conducting its national Survey of the American Consumer, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year, asking about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes.  Because these interviews are structured as an area probability study, the results are projectable to the entire U.S. adult population.  The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular, cross-media and consumer-focused information.

GfK MRI is part of The GfK Group, based in Nuremberg, Germany.  The Group delivers a range of information and consultancy services in three business sectors: Custom Research, Retail and Technology and Media.  It is the No. 4 market research organization worldwide, operates in more than 100 countries and employs over 10,000 staff, more than 80% of whom are based outside of Germany.

For further information on GfK MRI, visit our website: www.gfkmri.com and follow us on Twitter: www.twitter.com/GfKMRINews.

CONTACTS: Anne Marie Kelly, SVP, Marketing and Strategic Planning, GfK MRI: 212-884-9204, annemarie.kelly@gfkmri.com; Steve Ellwanger, Press Counsel Group: 203-856-8303, steve@presscounselonline.com.