Market Research Council Honors GfK MRI’s Julian Baim
Chief Research Officer Inducted into MRC Hall of Fame
New York, NY, June 18, 2012—The Market Research Council (MRC), whose mandate is to promote excellence in the field of marketing research, has inducted into its Hall of Fame Julian Baim, PhD, EVP and Chief Research Officer of GfK MRI.
Upon his induction, Baim joined current and former GfK MRI executives Marty Frankel, Timothy Joyce and Alain Tessier in having received the MRC’s highest honor. Baim was recognized along with the late Bob Cohen, who had been President and CEO of Scarborough Research, in a ceremony held on Friday, June 15th at the Yale Club in Manhattan.
“From Alain, in particular, I have learned that our responsibility is to care even more about our product than do any of our clients,” Baim said in his acceptance speech. “This is not to disparage our clients; it is just to make sure that our ratings service meets the high standards we learned in the classroom about research quality and to view the product as an extension of our personal integrity.”
Said MRC President Steve Douglas, “Julian Baim has made major contributions to newspaper, magazine, digital and advertising research over the last 30 plus years. He has maintained GfK MRI’s study at the highest possible levels, which are certified by the Media Ratings Council. I am not sure anyone else falls in that category, but I am willing to hear of other candidates.”
“Julian and the other GfK MRI executives in the MRC Hall of Fame have more than one thing in common, but first and foremost is what Julian observed about their dedication to integrity,” said Kathi Love, President and CEO of GfK MRI. “This becomes more important each year as researchers are asked to measure an increasing array of market activity and are expected to do it faster and better than it has been done in the past.”
About GfK MRI
GfK MRI has a singular goal: to provide the clearest and most detailed view of American consumers—who they are, what they buy, how they think, and the best ways to reach them. Founded in 1979, GfK MRI is the country's leading provider of magazine audience ratings, multimedia research data and penetrating insights into consumers’ behavior and motivations.
When conducting its national Survey of the American Consumer™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year. In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market’s need for granular, cross-media and consumer-focused information.
GfK MRI is part of The GfK Group, based in Nuremberg, Germany. GfK is one of the world’s largest research companies, with 11,000 GfK experts working to discover new insights about the way people live, think, and shop in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2010, GfK’s sales amounted to EUR 1.29 billion.
About the MRC
Chartered in 1927, the Market Research Council Inc.’s mission is to: stimulate scientific study and sound thinking in market research theory and practical application; strive constantly for advancement in the techniques of fact-finding, analysis and presentation; broaden the field for marketing research by stimulating a wider acceptance and use of its services; encourage the study of marketing research as a profession in schools and colleges; provide the focal point around which marketing research men and women can gather for the development and advancement of their mutual interests; invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects; and encourage the highest ethical practices in the preparation and use of marketing research with the constant aim of lifting the standards of the profession.