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Volume II, July 2011

Product Portfolio
Introducing GfK MRI Focus: Retail

Best Buy

From apple-scented candles at hardware stores to zebra patterned umbrellas at drug stores, consumers have more shopping options than ever before. And, retailers have more competition for share of mind and share of wallet. GfK MRI Focus: Retail helps marketers reach and sell shoppers with exclusive insights into their store-level activities, preferences and motivations.
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Creative Client
BFGoodrich Inspires A New Generation Of Gearheads


 

By Lauren Tucker, SVP/ Director of Consumer Forensics, The Martin Agency
Best Buy

For more than a century, BFGoodrich counted on hard-driving gearheads to steer the brand down the road to success. But the resurgence of American muscle cars like the Ford Mustang and Dodge Charger, as well as heightened interest in professional and amateur road racing competitions, created excitement among a new breed of urban auto enthusiasts. BFGoodrich realized that it could tap into these cultural shifts to grow its consumer base.  
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Because You Asked
What steps is GfK MRI taking to measure digital content and digital ad readership?


BYA We know that as publishers escalate their entry into digital content and ad delivery, it's increasingly important to understand how consumers are using digital devices. And we also know that measuring consumers' digital behavior is a challenge, since we are still very much in the early stages of market adoption.
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Behind the Numbers
Boomer Millionaires – Not Like Thurston And Lovey At All


behind the numbers Thurston and "Lovey" Howell may have shown Baby Boomers how to exude prosperity, but Gilligan Island's upscale guests were quite different from the millionaires some of their Boomer viewers grew up to become. Here are ten things you might not know about Boomers who live in households with a net worth of $1 million or more.
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New And Noteworthy
GfK MRI And comScore Fusion Will Provide Insights Into Print And Online Audiences

GfK MRI and comScore, Inc. have partnered to create a new product offering that links Americans' online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database – comScore-MRI Fusion.
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New Digital Update Video Series

digital update

digital update


To help you keep up with the fast-changing consumer adoption of and behavior on Tablets and eReaders, GfK MRI has launched a new Digital Update video series.

Digital Updates will share learning from the Survey of the American Consumer, Starch Advertising Research and the new GfK MRI iPanel.
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