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Volume V, December 2008

Creative Client: Water Water Everywhere -- MRI Helps National Geo Measure Campaign On Global Drinking Water

Two-thirds of the earth may be covered with water, but not enough of the drinkable kind. To raise awareness and drive action, National Geographic and Dow developed an innovative campaign, and MRI's Media Panel helped to quantify its success.
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MRI Starch Tested Copy: Reader Actions Taken

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Show me the money. ROI in print advertising can include many objectives, such as selling product, steering web traffic and boosting word-of-mouth. MRI Starch provides insight on how specific print ads meet these objectives.
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Product Portfolio: MRI's Service Bureau Pitches In When You're In A Crunch

Short-staffed, overworked and overwhelmed with deadlines looming? MRI's Service Bureau can help your staff meet deadlines by turning out data runs.
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Because You Asked: What is MRI's "Golddigger" And How Can It Help My Research And Marketing Efforts?

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So many numbers, so little time. Golddigger can help. "Golddigger" is a time saving tool that allows you to easily create reports in MEMRI with custom-filtered data targets ranked by the criteria most important to you.
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Highlight On Gfk: GfK SMART Takes The Mystery Out Of Mystery Shopping

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Mystery shoppers have studied the consumer experience incognito for years by strolling aisles and talking to store employees. Now, GfK SMART, an end-to-end software solution, increases opportunities to use mystery shoppers to your best advantage.
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