On 30 Years

By Alain Tessier, MRI Chairman

Mediamark Research & Intelligence is thirty years old, and having aged with it, I am happy to say that the company is stronger, more talented and more resourceful than when it began.

1979 was not a propitious year, a very cold winter and a dire financial environment, not unlike 2009.
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Product Portfolio MRI Starch Takes Key Step Towards Developing Syndicated Magazine Ad Measurement Service

"Do my print ads work?"; and "Am I making the right media investment"; are two questions frequently asked by ROI-driven marketers, and it’s getting a lot easier to answer them with MRI Starch’s expanded coverage.

MRI Starch will more than triple the number of magazine issues it measures in 2009 as it builds a syndicated ad measurement database, called MRI Starch Syndicated.
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Creative ClientMRI and Starz In Multi-Platform Adventure

Whenever a new technology emerges, speculation surrounding the impact on existing products abounds. Online video is no exception--some believe consumers will adopt Internet-delivered television shows and movies as a substitute for traditional outlets, while others argue the technology is additive and simply gives consumers another source for entertainment.
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Because You AskedQ. What do * and # signify in MRI data runs?

When slicing and dicing data, MRI clients may see an asterisk (*) or a pound (#) next to data. Here is what they indicate:

The * symbol denotes unstable data; it’s a warning that the data should be used with caution.
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New & Noteworthy

Market-by-Market Releases Local Market Media Data For Top Ten Markets

Market-by-Market Study now includes data on local market media in the top ten markets.
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Learn About Consumer Insights In New Webcast

Our new Webcast, Insights into the American Consumer, shows how MRI provides insights to help you understand how your target fits into the ever-changing marketplace.
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GfK Receives ESOMAR Excellence Award

GfK--MRI’s parent company--was honored with the ESOMAR Excellence Award for 2007/2008, one of the most prestigious international market research awards.
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