POV
MRI Draws on “Currency” Study to Improve
MRI Starch Metrics

Since acquiring Starch in 2008, improving its relevancy as a metric for use by advertisers to evaluate return-on-investment has been a key MRI focus. In this interview, Dr. Mickey Galin, MRI Starch SVP Research, discusses how MRI is leveraging its national Survey of the American Consumer to strengthen Starch’s ad exposure metrics. Read more.

Creative Client
NNN Custom MRI Codes Support Strength of Newspapers in Media Plans

Consumers turn to local newspapers for everything from breaking news and community events to food, sports and shopping information. To help national advertisers reach these readers, the Newspaper National Network LP (NNN) created custom MRI codes that show the strength of newspapers in fully-integrated national advertising campaigns. Read more.

Because You Asked
Q: What Makes a Respondent a “Principal Shopper?”

MRI interviews one person per household for its Survey of the American Consumer. However, the household respondent and the “principal shopper” (the primary person who shops for the household) are not always the same person. Read more.

New and Noteworthy
MRI and PointLogic Fusion Optimize Consumer Profiling

MRI has fused its database with PointLogic's Compose system–widely used for cross-media planning. By linking respondent-level data from both surveys, this hybrid database will help planners better determine the optimal media mix for their clients. Read more.

Net//MRI Teen Ratings Data Fusion: New Insights On U.S. Teens & The Internet

New insights about teenagers’ consumer behaviors and media use are available through a data fusion of MRI’s Teenmark, used for product and media consumption data, and Nielsen Online NetView’s research on Internet use. Read more.