AMERICA’S MILK PROCESSORS

• Publication: Health Magazine, 04/2009
• Category: Dairy Products & Substitutes
• % of Ad Readers who Purchased as a Result of Reading the Ad: 55%
• % of Readers Favorably Disposed to the Brand: 89%

WELCH’S 100% GRAPE JUICE

• Publication: Prevention Magazine, 03/2009
• Category: Vitamins, Nutrition Supplements, Reducing Aids
• % of Ad Readers who Purchased as a Result of Reading the Ad: 46%
• % of Readers Favorably Disposed to the Brand: 94%

TURBO TAX

• Publication: US Weekly Magazine, 2/09/2009
• Category: Financial Products and Services
• % of Ad Readers who Purchased as a Result of Reading the Ad: 27%
• % of Readers Favorably Disposed to the Brand: 67%

VASELINE CLINICAL THERAPY BODY LOTION

• Publication: Health Magazine, 01/2009
• Category: Skin Care Creams, Lotions & Oils
• % of Ad Readers who Purchased as a Result of Reading the Ad: 26%
• % of Readers Favorably Disposed to the Brand: 97%

DISCOVERY CHANNEL DIRTY JOBS

• Publication: Maxim Magazine, 11/2008
• Category: Television & Cable Television
• % of Ad Readers who Purchased as a Result of Reading the Ad: 21%
• % of Readers Favorably Disposed to the Brand: 91%

BED BATH & BEYOND

• Publication: Food & Wine Magazine, 09/2008
• Category: Home and Building Retailers
• % of Ad Readers who Purchased as a Result of Reading the Ad: 21%
• % of Readers Favorably Disposed to the Brand: 98%

PAYLESS SHOES

• Publication: JET Magazine, 04/20/2009
• Category: Apparel Retailers
• % of Ad Readers who Purchased as a Result of Reading the Ad: 21%
• % of Readers Favorably Disposed to the Brand: 79%

LIPITOR CHOLESTEROL RX

• Publication: Health Magazine, 01/2009
• Category: Prescription Medications
• % of Ad Readers who Purchased as a Result of Reading the Ad: 18%
• % of Readers Favorably Disposed to the Brand: 52%

SWATCH WATCHES

• Publication: Wired Magazine, 11/2008
• Category: Watches
• % of Ad Readers who Purchased as a Result of Reading the Ad: 15%
• % of Readers Favorably Disposed to the Brand: 69%