Product … now measuring for consumer behaviors

Music & Other Audio

Downloaded - last 6 months

• Individual song(s),
• Album(s) or Other audio

Listened - last 6 months

• 80’s Pop
• Reggae
• Soundtracks

Audio Equipment & Accessories

Own/bought - last 12 months

• MP3 Player Docking Station
• Surround Sound Speakers
• Other Speakers
• Turntable

Blank Recordable CDs/DVDs

Used For:

• Recording music
• Recording video
• Recording photos
• Backing up data/software
• Other

Video Game Systems

HH owns/bought last 12 months

• Types: Educational

Leisure Activities

Participated in last 12 months; how often: 2+ times/week, 1x/week, 2-3 times/month, 1x/month, less than once a month

• Sudoku Puzzles

Long Distance Calls, Local Calls

Services Used:

• Comcast
• Cox
• Time Warner

Cellular/Mobile Phones/PDAs

Last 30 days

• Redeemed a mobile coupon
• Listened to music

Sports Events (Watch on TV, Attend)

1+ times/month vs. less than once a month

• Professional Bull Riding
• Rodeo

Books

Bought last 12 months

• Digital Books

Cents Off Coupons

Number Used, last 30 days

Psychographics… now measuring for consumer attitudes

General Attitudes

• Family is important to me, but I have other interests that are equally important.
• I consider myself to be very sociable.

Automotive Attitudes

• I often take the opportunity to discuss my knowledge of automobiles with others.
• I enjoy learning about automobiles from others.
• I often ask the advice of others when it comes to automobiles.

Finance Attitudes

• I often take the opportunity to discuss my knowledge of financial products or services with others.
• I enjoy learning about financial products or services from others.
• I often ask the advice of others when it comes to financial products or services.

Technology Attitudes

• I often take the opportunity to discuss my knowledge of technology or electronic products with others.
• I enjoy learning about technology or electronic products from others.
• I often ask the advice of others when it comes to technology or electronic products.
• I want others to say “wow” when they see my electronics.

Vacation Travel Attitudes

• I often take the opportunity to discuss my knowledge of vacation options with others.
• I enjoy learning about vacation options from others.
• I often ask the advice of others when it comes to vacation travel.
  

Television … now measuring for consumer viewing

Cable and Satellite Television Networks/Programs

• 2008 Olympics