Mediamark Research
|
|
Median Age |
Median Household Income |
Median Individual Employment Income |
|||||||
|
Adults |
Men |
Women |
Adults |
Men |
Women |
Adults |
Men |
Women |
|
|
Total U.S. |
44.8 |
44.0 |
45.6 |
55,416 |
58,949 |
51,869 |
35,414 |
41,663 |
29,441 |
|
AARP The Magazine |
62.2 |
63.0 |
61.6 |
53,914 |
58,642 |
50,625 |
37,462 |
47,849 |
32,105 |
|
Allure |
29.9 |
32.3 |
29.8 |
63,803 |
58,003 |
64,382 |
30,352 |
33,807 |
29,938 |
|
American Baby |
31.1 |
30.1 |
31.3 |
43,600 |
66,459 |
41,941 |
27,126 |
40,648 |
25,397 |
|
American Hunter |
41.9 |
41.0 |
49.4 |
58,184 |
61,151 |
40,582 |
39,564 |
42,390 |
23,581 |
|
American Legion |
63.0 |
64.2 |
59.3 |
43,816 |
44,025 |
43,059 |
35,430 |
40,011 |
26,575 |
|
American Rifleman |
48.7 |
48.8 |
47.4 |
60,842 |
62,081 |
52,749 |
42,024 |
43,105 |
23,559 |
|
American Way |
42.2 |
43.2 |
40.8 |
92,367 |
96,810 |
87,005 |
61,162 |
74,493 |
43,168 |
|
American Woodworker |
50.2 |
50.1 |
50.2 |
64,006 |
65,729 |
57,938 |
45,851 |
50,071 |
22,917 |
|
Architectural Digest |
49.4 |
46.9 |
50.9 |
97,504 |
92,258 |
104,055 |
51,195 |
56,651 |
45,767 |
|
Arthritis Today |
58.9 |
58.0 |
59.2 |
44,325 |
56,039 |
41,248 |
36,909 |
42,167 |
35,584 |
|
Arthur Frommer's Budget Trav. |
48.4 |
52.6 |
46.5 |
88,424 |
83,235 |
91,300 |
43,453 |
51,594 |
41,499 |
|
Atlantic Monthly |
51.6 |
50.0 |
53.2 |
87,874 |
91,481 |
79,728 |
62,854 |
71,993 |
32,226 |
|
Audubon |
53.5 |
51.5 |
55.9 |
57,760 |
69,166 |
48,395 |
37,732 |
42,764 |
30,198 |
|
Automobile |
39.8 |
40.4 |
38.0 |
49,414 |
54,499 |
29,608 |
36,923 |
41,607 |
25,128 |
|
AutoWeek |
37.9 |
38.1 |
37.6 |
61,138 |
62,538 |
43,186 |
39,659 |
41,018 |
36,397 |
|
Baby Talk |
31.3 |
28.8 |
31.6 |
43,433 |
55,542 |
42,213 |
26,135 |
32,317 |
25,115 |
|
Barron's |
50.9 |
50.3 |
52.4 |
115,595 |
121,960 |
107,435 |
81,684 |
83,209 |
59,919 |
|
Bassmaster |
42.7 |
42.1 |
45.6 |
53,484 |
53,109 |
54,074 |
37,109 |
38,093 |
28,151 |
|
Better Homes & Gardens |
49.4 |
48.7 |
49.6 |
60,826 |
65,571 |
59,307 |
35,363 |
46,593 |
32,059 |
|
Bicycling |
42.1 |
41.5 |
43.6 |
81,735 |
84,894 |
70,192 |
52,857 |
56,529 |
34,194 |
|
Black Enterprise |
40.6 |
39.9 |
41.1 |
50,794 |
55,094 |
47,002 |
34,580 |
36,087 |
32,050 |
|
Blender |
27.6 |
27.1 |
29.0 |
54,125 |
52,724 |
59,690 |
30,031 |
30,817 |
24,630 |
|
Bon Appetit |
50.5 |
46.6 |
51.5 |
81,278 |
96,484 |
77,252 |
45,555 |
66,500 |
38,789 |
|
The Bonnier Outdoor Group (Gr) |
44.1 |
43.9 |
44.8 |
57,841 |
61,247 |
43,011 |
38,594 |
41,530 |
21,627 |
|
Bridal Guide |
32.1 |
29.7 |
32.7 |
53,458 |
61,158 |
53,112 |
29,944 |
37,763 |
28,813 |
|
Brides |
33.0 |
31.1 |
33.5 |
58,242 |
59,461 |
58,013 |
27,781 |
41,591 |
26,132 |
|
Business Week |
47.9 |
47.0 |
48.8 |
94,688 |
98,586 |
87,354 |
59,562 |
70,086 |
48,613 |
|
Car and Driver |
36.3 |
36.3 |
36.8 |
66,807 |
67,390 |
62,207 |
41,010 |
42,642 |
30,957 |
|
Car Craft |
40.0 |
40.3 |
34.5 |
58,652 |
56,941 |
66,988 |
38,281 |
39,628 |
26,260 |
|
Catholic Digest |
56.5 |
57.5 |
55.8 |
47,555 |
54,316 |
43,956 |
33,878 |
39,597 |
23,840 |
|
Cigar Aficionado |
40.0 |
40.2 |
38.7 |
97,811 |
100,498 |
59,919 |
63,022 |
66,607 |
27,772 |
|
Coastal Living |
49.5 |
50.8 |
48.8 |
91,675 |
84,165 |
97,107 |
44,699 |
57,113 |
38,566 |
|
Computer Shopper |
38.3 |
37.6 |
45.1 |
63,037 |
71,107 |
46,499 |
42,245 |
45,983 |
25,850 |
|
Conde Nast Package (Gr) |
41.0 |
43.0 |
40.2 |
70,445 |
81,010 |
66,880 |
35,806 |
52,839 |
31,538 |
|
Conde Nast Traveler |
50.8 |
52.2 |
49.3 |
107,768 |
105,564 |
109,561 |
54,177 |
69,427 |
46,849 |
|
Continental |
42.7 |
42.3 |
43.3 |
88,831 |
98,172 |
78,471 |
55,895 |
74,527 |
41,769 |
|
Cooking Light |
49.5 |
49.1 |
49.6 |
69,085 |
72,514 |
68,483 |
36,118 |
53,135 |
33,859 |
|
Cooking Pleasures |
46.5 |
38.4 |
48.6 |
41,403 |
48,732 |
37,812 |
26,366 |
35,389 |
24,378 |
|
CosmoGIRL! |
23.2 |
24.5 |
23.1 |
48,780 |
67,038 |
48,185 |
18,901 |
25,552 |
18,504 |
|
CosmoGIRL!/Seventeen (Gr) |
25.6 |
30.9 |
25.2 |
47,491 |
55,778 |
46,311 |
19,636 |
31,937 |
18,790 |
|
Cosmopolitan |
31.7 |
33.9 |
31.5 |
59,333 |
65,347 |
58,133 |
28,185 |
38,573 |
26,503 |
|
Cottage Living |
47.9 |
40.7 |
48.6 |
78,425 |
78,998 |
78,313 |
35,541 |
61,122 |
33,738 |
|
Country Home |
50.3 |
49.6 |
50.4 |
53,702 |
48,449 |
54,431 |
31,892 |
37,830 |
30,081 |
|
Country Living |
50.8 |
52.6 |
50.4 |
56,023 |
59,392 |
55,252 |
31,471 |
43,355 |
27,939 |
|
Country Sampler |
50.5 |
49.1 |
50.8 |
61,633 |
61,255 |
61,713 |
28,543 |
40,017 |
26,691 |
|
Country Weekly |
48.8 |
44.2 |
50.3 |
42,377 |
47,257 |
39,324 |
28,545 |
36,184 |
26,452 |
|
Delta's SKY Magazine |
43.2 |
44.5 |
42.0 |
98,640 |
110,792 |
87,146 |
56,734 |
74,871 |
42,454 |
|
Diabetes Forecast |
55.0 |
58.5 |
53.4 |
42,212 |
54,820 |
38,821 |
36,116 |
52,985 |
31,715 |
|
Dirt Rider |
34.7 |
34.9 |
33.9 |
54,245 |
52,662 |
87,363 |
37,569 |
37,560 |
37,722 |
|
Discover |
46.0 |
44.0 |
48.3 |
58,355 |
64,845 |
50,412 |
36,808 |
39,604 |
32,636 |
|
Ducks Unlimited |
41.7 |
40.5 |
43.2 |
68,447 |
70,736 |
52,671 |
40,811 |
42,619 |
35,070 |
|
Easyriders |
39.9 |
39.1 |
42.6 |
52,859 |
54,290 |
48,494 |
39,281 |
41,127 |
28,278 |
|
Ebony |
39.6 |
39.8 |
39.4 |
41,903 |
47,172 |
38,125 |
29,838 |
33,841 |
27,604 |
|
The Economist |
39.4 |
41.0 |
37.8 |
102,267 |
108,802 |
92,101 |
67,596 |
73,029 |
58,349 |
|
Elle |
33.8 |
32.2 |
34.1 |
67,517 |
69,464 |
67,084 |
29,592 |
38,844 |
28,701 |
|
Elle Decor |
46.0 |
49.3 |
45.5 |
78,591 |
84,340 |
76,891 |
37,609 |
48,778 |
33,189 |
|
Endless Vacation |
48.8 |
49.7 |
48.4 |
83,827 |
84,001 |
83,585 |
45,350 |
53,114 |
35,912 |
|
Entertainment Weekly |
35.5 |
35.0 |
35.9 |
61,798 |
64,475 |
59,427 |
33,297 |
39,470 |
28,265 |
|
Entrepreneur |
41.6 |
39.6 |
44.1 |
81,916 |
87,783 |
71,290 |
47,374 |
52,947 |
41,354 |
|
ESPN The Magazine |
31.8 |
31.4 |
33.6 |
63,613 |
65,319 |
50,118 |
35,602 |
37,928 |
25,789 |
|
Esquire |
43.9 |
43.2 |
45.1 |
53,783 |
58,774 |
45,320 |
38,418 |
46,243 |
29,298 |
|
Essence |
37.4 |
35.8 |
38.3 |
44,448 |
49,914 |
42,338 |
30,544 |
32,817 |
29,500 |
|
Everyday Food |
44.2 |
40.6 |
45.5 |
52,822 |
49,272 |
53,993 |
30,634 |
35,319 |
30,081 |
|
Family Circle |
51.3 |
51.0 |
51.3 |
52,382 |
52,260 |
52,393 |
30,519 |
40,497 |
29,283 |
|
FamilyFun |
37.9 |
37.3 |
38.0 |
65,440 |
64,648 |
65,507 |
30,565 |
44,270 |
27,173 |
|
Family Handyman |
51.7 |
52.2 |
51.4 |
62,985 |
62,375 |
64,028 |
43,441 |
46,968 |
33,718 |
|
Field & Stream |
45.0 |
45.1 |
44.1 |
56,098 |
57,973 |
48,302 |
38,510 |
40,869 |
25,851 |
|
First For Women |
46.0 |
40.6 |
46.2 |
62,310 |
74,259 |
61,989 |
30,995 |
46,913 |
30,613 |
|
Fit Pregnancy |
28.9 |
30.2 |
28.7 |
50,093 |
54,163 |
48,617 |
36,015 |
51,303 |
35,077 |
|
Fitness |
36.5 |
37.4 |
36.2 |
64,813 |
61,069 |
65,960 |
33,585 |
38,571 |
31,815 |
|
Food & Wine |
45.8 |
44.7 |
46.5 |
74,930 |
78,217 |
73,516 |
42,731 |
49,883 |
38,648 |
|
Forbes |
45.4 |
44.0 |
49.1 |
94,488 |
96,919 |
88,027 |
59,481 |
63,597 |
51,925 |
|
Fortune |
44.6 |
43.9 |
46.6 |
97,980 |
99,199 |
95,794 |
63,747 |
70,353 |
50,687 |
|
4 Wheel & Off Road |
35.8 |
34.9 |
42.4 |
55,432 |
54,982 |
60,802 |
35,553 |
35,944 |
30,621 |
|
Four Wheeler |
35.6 |
36.0 |
33.4 |
53,481 |
54,162 |
48,614 |
35,046 |
35,524 |
26,125 |
|
Game & Fish |
45.3 |
44.7 |
47.4 |
46,036 |
47,681 |
42,988 |
35,656 |
36,292 |
26,447 |
|
Game Informer |
26.5 |
24.7 |
31.7 |
46,371 |
48,490 |
40,566 |
25,604 |
25,591 |
25,636 |
|
GamePro |
26.2 |
25.1 |
31.2 |
48,486 |
50,239 |
36,156 |
25,405 |
25,597 |
24,532 |
|
Garden Design |
47.9 |
43.3 |
49.7 |
54,311 |
67,037 |
51,489 |
31,756 |
46,480 |
27,838 |
|
Gardening How-To |
52.4 |
52.2 |
52.4 |
42,314 |
51,970 |
40,082 |
26,955 |
36,607 |
23,176 |
|
Glamour |
34.2 |
35.9 |
34.1 |
64,022 |
69,539 |
63,800 |
30,766 |
43,155 |
29,946 |
|
Golf Digest |
48.5 |
47.6 |
51.6 |
82,113 |
84,938 |
72,260 |
56,045 |
58,054 |
44,581 |
|
Golf Magazine |
46.7 |
46.2 |
49.3 |
82,059 |
82,617 |
78,905 |
53,998 |
55,276 |
48,689 |
|
Golfweek |
48.0 |
47.1 |
51.8 |
70,220 |
70,658 |
65,850 |
55,604 |
55,667 |
54,820 |
|
Good Housekeeping |
50.9 |
52.4 |
50.7 |
57,546 |
65,795 |
56,483 |
31,571 |
45,069 |
30,249 |
|
Gourmet |
50.0 |
48.8 |
50.2 |
75,723 |
93,727 |
72,166 |
41,418 |
60,637 |
35,125 |
|
GQ (Gentlemen's Quarterly) |
34.5 |
35.3 |
31.6 |
68,746 |
68,872 |
68,468 |
37,009 |
43,038 |
25,052 |
|
Guideposts |
57.9 |
54.9 |
59.1 |
47,588 |
55,734 |
45,752 |
35,318 |
46,859 |
31,419 |
|
Guns & Ammo |
37.7 |
37.0 |
42.7 |
54,479 |
56,521 |
44,286 |
35,051 |
37,194 |
22,973 |
|
Hachette Men's Package (Gr) |
40.7 |
40.6 |
41.3 |
70,879 |
72,457 |
62,594 |
43,844 |
46,533 |
31,759 |
|
Handguns |
36.6 |
35.9 |
43.2 |
56,995 |
58,390 |
42,385 |
35,595 |
37,017 |
23,300 |
|
Handy |
47.2 |
46.4 |
49.0 |
66,646 |
67,417 |
63,752 |
41,045 |
44,176 |
31,158 |
|
Harper's Bazaar |
42.8 |
45.0 |
42.6 |
74,781 |
60,205 |
76,541 |
33,726 |
37,191 |
33,040 |
|
Health |
45.3 |
44.0 |
45.7 |
53,564 |
61,349 |
51,134 |
30,526 |
38,773 |
27,427 |
|
Hearst Magazine Group (Gr) |
44.1 |
44.6 |
44.0 |
59,538 |
63,990 |
58,411 |
32,070 |
43,020 |
29,323 |
|
Hemispheres (United) |
44.2 |
43.8 |
44.7 |
123,234 |
131,926 |
105,365 |
79,812 |
93,189 |
50,881 |
|
Home |
45.0 |
43.4 |
45.5 |
53,614 |
63,655 |
51,538 |
31,783 |
41,513 |
29,750 |
|
Hot Rod |
38.6 |
38.4 |
39.6 |
53,445 |
53,485 |
53,282 |
36,249 |
36,625 |
31,229 |
|
House & Garden |
51.6 |
49.5 |
52.2 |
58,893 |
74,128 |
54,231 |
37,030 |
46,764 |
33,577 |
|
House Beautiful |
53.1 |
54.0 |
52.9 |
62,004 |
85,761 |
59,089 |
38,799 |
59,311 |
36,704 |
|
Hunting |
41.6 |
41.1 |
46.6 |
53,363 |
56,201 |
35,977 |
37,735 |
38,804 |
24,366 |
|
In-Fisherman |
44.6 |
43.8 |
48.4 |
61,560 |
60,063 |
67,447 |
38,674 |
39,100 |
35,836 |
|
In Style |
35.1 |
37.2 |
34.7 |
78,521 |
84,046 |
77,970 |
34,408 |
60,976 |
33,087 |
|
In Touch Weekly |
30.1 |
32.0 |
29.8 |
65,655 |
62,886 |
66,185 |
30,136 |
37,787 |
28,404 |
|
Inc. |
44.0 |
42.9 |
45.7 |
100,015 |
115,500 |
68,861 |
53,145 |
69,479 |
36,229 |
|
Jet |
39.7 |
39.4 |
39.9 |
37,631 |
42,211 |
34,484 |
27,845 |
28,394 |
27,456 |
|
Kiplinger's Personal Finance |
50.3 |
48.7 |
52.0 |
94,010 |
98,456 |
85,186 |
64,417 |
74,590 |
50,312 |
|
Ladies' Home Journal |
53.8 |
58.6 |
53.6 |
54,815 |
52,154 |
55,009 |
32,202 |
43,535 |
31,687 |
|
Latina |
33.7 |
29.6 |
34.8 |
43,268 |
51,655 |
42,247 |
24,418 |
29,951 |
22,843 |
|
Los Angeles Times (Sunday) |
44.8 |
43.8 |
46.4 |
87,858 |
92,602 |
79,285 |
52,935 |
59,527 |
40,018 |
|
Lucky |
32.1 |
33.6 |
31.9 |
86,744 |
76,188 |
87,585 |
37,032 |
43,771 |
35,644 |
|
Macworld |
40.3 |
39.3 |
42.5 |
80,467 |
87,299 |
67,361 |
46,372 |
52,872 |
31,790 |
|
Marie Claire |
33.5 |
43.7 |
33.1 |
66,808 |
83,670 |
65,821 |
31,367 |
41,732 |
30,711 |
|
Martha Stewart Living |
46.7 |
43.7 |
47.0 |
68,914 |
76,765 |
68,140 |
36,548 |
53,284 |
34,667 |
|
Maxim |
28.4 |
28.7 |
27.4 |
65,614 |
65,284 |
67,370 |
34,356 |
36,237 |
27,327 |
|
Men's Fitness |
35.9 |
35.9 |
36.1 |
68,486 |
70,679 |
57,738 |
38,729 |
40,481 |
23,756 |
|
Men's Health |
38.5 |
38.1 |
40.3 |
76,865 |
76,405 |
81,430 |
45,842 |
48,340 |
35,297 |
|
Men's Journal |
38.8 |
38.4 |
41.3 |
77,063 |
77,085 |
76,876 |
46,042 |
47,456 |
45,294 |
|
Meredith Magazine Group (Gr) |
46.7 |
44.5 |
47.1 |
57,987 |
64,664 |
56,665 |
33,172 |
44,040 |
30,861 |
|
Metropolitan Home |
45.6 |
43.4 |
46.5 |
77,510 |
88,282 |
74,123 |
45,035 |
66,713 |
38,295 |
|
Metro-Puck Carrier Newspapers |
48.4 |
47.8 |
49.0 |
66,873 |
71,385 |
62,755 |
41,039 |
49,569 |
33,829 |
|
Midwest Living |
52.7 |
50.5 |
53.7 |
68,269 |
81,658 |
64,323 |
34,905 |
55,322 |
30,449 |
|
Modern Bride |
29.7 |
27.5 |
30.2 |
66,711 |
72,906 |
65,648 |
28,434 |
40,289 |
27,051 |
|
Money |
48.2 |
47.3 |
50.0 |
84,778 |
89,672 |
75,012 |
55,296 |
60,220 |
43,302 |
|
More |
49.9 |
51.5 |
49.7 |
85,882 |
134,974 |
83,503 |
45,948 |
79,004 |
44,106 |
|
Motorcyclist |
41.3 |
39.9 |
48.5 |
65,070 |
65,262 |
61,568 |
39,847 |
40,522 |
32,049 |
|
Motor Boating |
48.7 |
48.7 |
48.6 |
76,953 |
80,540 |
51,577 |
52,489 |
57,818 |
27,134 |
|
Motor Trend |
39.1 |
39.0 |
39.5 |
67,186 |
68,286 |
56,421 |
42,850 |
44,187 |
31,812 |
|
Muscle & Fitness |
33.6 |
32.9 |
35.5 |
66,487 |
70,081 |
52,674 |
35,773 |
37,525 |
28,469 |
|
National Enquirer |
45.0 |
42.1 |
46.0 |
45,542 |
55,703 |
41,680 |
28,621 |
32,757 |
25,513 |
|
National Geographic |
46.8 |
46.5 |
47.2 |
65,888 |
67,064 |
64,268 |
39,090 |
43,765 |
33,505 |
|
National Geographic Adventure |
43.1 |
43.2 |
43.0 |
69,720 |
72,008 |
63,371 |
41,643 |
44,314 |
36,416 |
|
National Geographic Traveler |
43.1 |
40.7 |
46.6 |
67,799 |
70,130 |
64,519 |
38,051 |
39,548 |
34,990 |
|
National Wildlife |
46.5 |
45.8 |
47.2 |
49,686 |
52,095 |
46,184 |
33,929 |
36,882 |
29,955 |
|
Natural History |
49.3 |
46.6 |
52.7 |
48,457 |
40,646 |
56,707 |
32,183 |
28,162 |
37,227 |
|
Newsweek |
46.9 |
45.8 |
48.2 |
73,650 |
75,724 |
71,088 |
46,452 |
52,440 |
39,617 |
|
New York Magazine |
46.2 |
40.3 |
47.9 |
79,299 |
86,406 |
74,453 |
50,631 |
53,648 |
49,035 |
|
New York Times (Daily) |
48.8 |
49.5 |
47.7 |
104,215 |
106,035 |
101,964 |
56,783 |
68,403 |
42,329 |
|
New York Times (Sunday) |
49.5 |
49.1 |
49.8 |
109,304 |
114,332 |
104,868 |
55,350 |
67,716 |
47,921 |
|
The New Yorker |
51.4 |
50.9 |
52.1 |
86,290 |
90,658 |
76,720 |
50,608 |
56,371 |
38,321 |
|
NNN Top 100 (Daily) |
50.0 |
49.0 |
51.1 |
62,874 |
68,550 |
57,063 |
40,984 |
49,244 |
32,946 |
|
NNN Top 100 (Sunday) |
48.6 |
47.9 |
49.2 |
63,707 |
68,503 |
59,210 |
39,521 |
48,016 |
32,756 |
|
NNN Top 25 (Daily) |
49.1 |
48.2 |
50.1 |
70,801 |
76,278 |
64,903 |
45,393 |
53,987 |
35,278 |
|
NNN Top 25 (Sunday) |
48.3 |
47.8 |
48.9 |
71,260 |
76,503 |
66,380 |
43,802 |
53,180 |
35,425 |
|
NNN Top 10 (Daily) |
47.9 |
47.0 |
49.0 |
79,416 |
84,327 |
73,096 |
49,207 |
58,295 |
38,061 |
|
North American Fisherman |
42.0 |
42.2 |
40.7 |
46,365 |
48,079 |
42,044 |
35,751 |
37,754 |
16,163 |
|
North American Hunter |
40.8 |
40.6 |
41.8 |
55,179 |
56,341 |
50,167 |
37,137 |
40,020 |
24,876 |
|
NA Fisherman/NA Hunter (Gr) |
41.1 |
41.0 |
41.6 |
52,037 |
53,999 |
43,436 |
36,698 |
39,248 |
21,734 |
|
NA Media Men's Group (Gr) |
43.0 |
42.6 |
44.9 |
58,450 |
60,214 |
52,653 |
38,610 |
41,184 |
26,437 |
|
NA Media Women's Group (Gr) |
49.3 |
45.9 |
50.6 |
41,818 |
49,770 |
38,950 |
26,615 |
36,049 |
23,783 |
|
NWA WorldTraveler |
46.3 |
46.7 |
45.6 |
104,232 |
120,459 |
86,850 |
72,077 |
92,030 |
47,270 |
|
O, The Oprah Magazine |
44.2 |
42.7 |
44.4 |
68,294 |
71,674 |
67,772 |
35,410 |
46,393 |
34,212 |
|
Official Xbox Magazine |
27.5 |
26.5 |
30.9 |
43,987 |
48,629 |
34,335 |
26,551 |
27,843 |
24,502 |
|
Outdoor Life |
42.9 |
42.4 |
46.0 |
60,664 |
66,556 |
38,863 |
38,745 |
43,450 |
14,685 |
|
Outside |
39.1 |
39.5 |
37.6 |
86,909 |
97,950 |
70,058 |
51,746 |
60,380 |
33,858 |
|
Parade Carrier Newspapers |
49.4 |
48.7 |
50.2 |
64,031 |
68,852 |
59,350 |
39,643 |
47,713 |
32,411 |
|
Parenting |
33.3 |
34.6 |
33.0 |
58,910 |
68,393 |
55,041 |
33,783 |
43,377 |
30,271 |
|
The Parenting Group (Gr) |
32.8 |
33.7 |
32.6 |
53,106 |
64,745 |
49,253 |
31,537 |
40,502 |
28,443 |
|
Parents |
34.2 |
34.2 |
34.2 |
57,641 |
68,290 |
55,334 |
32,663 |
44,337 |
30,146 |
|
PC Gamer |
28.7 |
27.2 |
35.0 |
54,965 |
57,939 |
47,019 |
29,382 |
30,033 |
26,856 |
|
PC Magazine |
40.8 |
39.3 |
46.8 |
74,749 |
76,164 |
67,839 |
45,737 |
46,561 |
41,879 |
|
PC World |
42.3 |
39.9 |
47.6 |
77,751 |
79,838 |
71,348 |
46,684 |
48,781 |
34,997 |
|
Penthouse |
36.5 |
36.0 |
39.4 |
51,648 |
52,856 |
48,029 |
31,709 |
32,721 |
26,545 |
|
People |
40.6 |
41.4 |
40.2 |
65,675 |
72,229 |
62,590 |
34,760 |
46,548 |
30,167 |
|
People en Espanol |
34.6 |
34.7 |
34.6 |
42,903 |
42,074 |
43,381 |
22,120 |
26,579 |
20,485 |
|
PGA Tour Partners |
44.6 |
43.5 |
50.3 |
70,688 |
76,163 |
62,611 |
45,989 |
46,341 |
34,968 |
|
Playboy |
33.1 |
34.2 |
29.6 |
54,450 |
56,270 |
45,108 |
35,639 |
37,400 |
26,729 |
|
Popular Hot Rodding |
40.0 |
38.8 |
43.9 |
51,335 |
53,850 |
41,075 |
33,201 |
33,874 |
30,178 |
|
Popular Mechanics |
43.8 |
43.3 |
46.6 |
60,394 |
60,877 |
56,404 |
41,453 |
42,434 |
29,983 |
|
Popular Science |
45.0 |
44.6 |
46.4 |
69,639 |
67,578 |
81,762 |
46,296 |
47,192 |
39,604 |
|
Prevention |
53.1 |
55.8 |
52.3 |
60,415 |
64,065 |
59,344 |
35,264 |
49,402 |
31,934 |
|
Psychology Today |
44.5 |
44.3 |
44.6 |
68,411 |
72,134 |
65,951 |
41,234 |
49,323 |
33,211 |
|
Reader's Digest |
52.7 |
52.1 |
53.0 |
56,099 |
63,374 |
50,806 |
37,356 |
48,239 |
29,307 |
|
Real Simple |
44.1 |
42.5 |
44.5 |
93,110 |
97,224 |
92,276 |
43,507 |
65,946 |
39,079 |
|
Redbook |
46.1 |
46.3 |
46.0 |
60,638 |
58,253 |
60,919 |
31,695 |
46,239 |
30,825 |
|
Road & Track |
41.8 |
41.6 |
42.6 |
74,389 |
75,643 |
64,740 |
47,198 |
47,896 |
39,915 |
|
Rodale Magazine Network (Gr) |
44.2 |
41.0 |
48.1 |
70,439 |
75,447 |
64,570 |
41,689 |
50,051 |
33,071 |
|
Rolling Stone |
31.2 |
30.9 |
31.8 |
64,032 |
64,848 |
62,329 |
32,892 |
36,310 |
27,289 |
|
Runner's World |
37.6 |
39.5 |
35.6 |
87,242 |
84,541 |
89,857 |
46,030 |
53,075 |
40,858 |
|
Salt Water Sportsman |
44.7 |
45.0 |
43.8 |
67,736 |
70,012 |
52,172 |
45,847 |
47,716 |
33,937 |
|
Saturday Evening Post |
54.7 |
53.5 |
55.5 |
50,456 |
59,321 |
44,827 |
31,952 |
46,444 |
25,780 |
|
Scholastic Parent & Child |
35.0 |
35.6 |
34.8 |
47,522 |
51,364 |
46,161 |
29,685 |
35,796 |
27,945 |
|
Scientific American |
47.9 |
48.2 |
47.1 |
78,678 |
82,520 |
71,767 |
55,329 |
56,862 |
52,923 |
|
Scouting |
43.4 |
43.5 |
43.4 |
75,694 |
74,581 |
77,320 |
47,398 |
49,623 |
39,825 |
|
Selecciones (RD) |
39.5 |
39.2 |
39.7 |
42,202 |
42,398 |
42,047 |
22,421 |
27,236 |
19,332 |
|
Self |
36.4 |
38.7 |
36.1 |
76,997 |
81,831 |
76,763 |
36,037 |
42,610 |
35,716 |
|
Seventeen |
27.7 |
32.7 |
27.1 |
46,684 |
54,016 |
44,914 |
19,938 |
33,455 |
18,911 |
|
Shape |
35.4 |
41.5 |
34.8 |
79,182 |
61,187 |
79,586 |
34,629 |
48,226 |
33,248 |
|
Sierra |
51.2 |
48.9 |
53.4 |
76,306 |
81,266 |
70,595 |
48,191 |
57,506 |
36,791 |
|
Ski |
42.4 |
40.1 |
51.7 |
88,858 |
100,648 |
68,716 |
62,641 |
70,876 |
41,802 |
|
Skiing |
42.7 |
41.1 |
50.9 |
82,103 |
88,558 |
70,602 |
56,746 |
62,607 |
40,448 |
|
Smart Money |
47.7 |
47.1 |
48.4 |
72,701 |
82,204 |
65,282 |
45,745 |
57,250 |
40,187 |
|
Smithsonian |
54.3 |
54.3 |
54.4 |
69,760 |
71,694 |
67,639 |
45,516 |
55,467 |
37,839 |
|
Soap Opera Digest |
40.2 |
40.4 |
40.2 |
39,187 |
47,953 |
37,446 |
25,507 |
34,003 |
24,525 |
|
Soap Opera Weekly |
40.9 |
41.7 |
40.7 |
35,688 |
45,906 |
34,649 |
24,362 |
37,713 |
23,180 |
|
Southern Accents |
48.8 |
48.8 |
48.8 |
77,215 |
99,103 |
73,851 |
34,769 |
61,546 |
33,526 |
|
Southern Living |
52.2 |
52.6 |
52.1 |
60,972 |
65,410 |
59,371 |
35,659 |
44,849 |
32,229 |
|
Southwest Spirit |
43.8 |
44.8 |
42.9 |
103,207 |
119,285 |
87,952 |
67,888 |
81,621 |
49,879 |
|
Spin |
31.6 |
30.5 |
32.9 |
58,596 |
57,991 |
60,646 |
31,529 |
32,400 |
30,718 |
|
Sport Truck |
36.6 |
35.0 |
43.3 |
42,777 |
42,410 |
55,544 |
29,521 |
29,835 |
27,202 |
|
Sporting News |
39.9 |
39.4 |
41.8 |
54,725 |
58,163 |
32,876 |
35,725 |
38,670 |
23,396 |
|
Sports Illustrated |
39.1 |
38.2 |
42.4 |
66,579 |
67,346 |
63,517 |
38,533 |
40,763 |
30,910 |
|
Star |
36.5 |
34.3 |
37.2 |
51,592 |
55,650 |
49,301 |
29,447 |
37,917 |
26,119 |
|
Stock Car Racing |
43.6 |
41.9 |
51.8 |
43,196 |
43,328 |
41,596 |
33,105 |
33,846 |
29,915 |
|
Street Rodder |
39.7 |
38.7 |
42.7 |
53,985 |
53,347 |
57,084 |
35,757 |
37,083 |
25,783 |
|
Sunday Mag/Net Carrier Newsp. |
47.7 |
47.3 |
48.1 |
82,378 |
89,838 |
74,231 |
49,449 |
58,373 |
39,041 |
|
Sunset |
53.3 |
52.2 |
53.8 |
86,161 |
99,810 |
79,599 |
49,421 |
71,310 |
42,407 |
|
Super Chevy |
37.1 |
36.7 |
41.5 |
53,059 |
53,076 |
52,977 |
34,581 |
36,010 |
22,198 |
|
Teen Vogue |
23.3 |
23.1 |
23.3 |
46,704 |
34,864 |
48,067 |
16,610 |
18,374 |
16,236 |
|
Tennis |
47.2 |
47.6 |
46.1 |
72,894 |
80,164 |
68,094 |
40,717 |
42,619 |
24,052 |
|
Texas Monthly |
51.3 |
50.6 |
51.9 |
89,193 |
95,653 |
77,432 |
47,971 |
58,518 |
39,538 |
|
This Old House |
48.7 |
46.3 |
50.9 |
72,871 |
73,949 |
72,019 |
42,238 |
54,609 |
32,755 |
|
Time |
46.3 |
45.0 |
47.7 |
71,779 |
74,782 |
68,491 |
42,195 |
50,949 |
33,641 |
|
Town & Country |
49.7 |
47.5 |
50.8 |
56,975 |
62,945 |
53,667 |
33,447 |
38,367 |
30,198 |
|
Traditional Home |
48.2 |
43.6 |
49.1 |
83,896 |
85,945 |
83,003 |
40,018 |
54,245 |
36,954 |
|
Travel & Leisure |
51.1 |
52.2 |
50.0 |
94,969 |
93,904 |
96,130 |
51,930 |
58,610 |
46,046 |
|
Tribune (3) Sunday |
46.7 |
45.5 |
48.1 |
85,288 |
92,064 |
76,770 |
50,956 |
59,865 |
38,206 |
|
Tribune (11) Sunday |
46.4 |
46.0 |
46.9 |
76,275 |
82,390 |
69,118 |
45,885 |
54,897 |
34,527 |
|
Truckin' |
35.4 |
35.9 |
33.1 |
51,907 |
49,009 |
72,806 |
34,560 |
35,755 |
24,430 |
|
TV Guide |
44.8 |
42.5 |
46.0 |
45,519 |
50,889 |
42,408 |
29,800 |
34,542 |
26,301 |
|
US Airways Magazine |
44.3 |
43.4 |
45.6 |
91,931 |
99,520 |
83,950 |
57,257 |
75,016 |
38,876 |
|
U.S. News & World Report |
50.4 |
50.3 |
50.6 |
73,963 |
74,816 |
72,457 |
49,839 |
57,751 |
38,799 |
|
Us Weekly |
32.9 |
33.7 |
32.6 |
70,292 |
72,447 |
69,541 |
32,307 |
44,356 |
28,789 |
|
USA Today |
45.3 |
44.9 |
46.3 |
78,848 |
85,818 |
66,288 |
48,985 |
55,623 |
39,510 |
|
USA Weekend Carrier Newspapers |
48.4 |
47.7 |
48.9 |
58,167 |
63,410 |
53,434 |
37,306 |
45,190 |
30,516 |
|
Vanity Fair |
39.8 |
43.3 |
38.6 |
69,263 |
88,751 |
63,408 |
34,171 |
60,410 |
29,867 |
|
Veranda |
51.8 |
44.5 |
52.9 |
111,126 |
110,209 |
111,215 |
39,624 |
71,781 |
36,029 |
|
VFW Magazine |
61.8 |
61.4 |
63.5 |
45,511 |
45,315 |
45,972 |
37,649 |
40,852 |
27,157 |
|
Vibe |
27.6 |
27.1 |
28.0 |
38,267 |
40,672 |
35,746 |
24,800 |
26,010 |
23,441 |
|
Vogue |
36.8 |
37.1 |
36.8 |
65,208 |
61,913 |
65,959 |
30,239 |
42,460 |
29,139 |
|
W |
34.4 |
36.0 |
33.8 |
79,262 |
73,804 |
81,391 |
35,621 |
46,772 |
32,422 |
|
Wall Street Journal |
50.1 |
50.1 |
50.0 |
121,832 |
126,713 |
110,213 |
73,504 |
86,622 |
56,956 |
|
Washington Post (Sunday) |
49.2 |
49.1 |
49.2 |
100,708 |
114,988 |
86,091 |
57,643 |
63,592 |
49,819 |
|
Weight Watchers |
46.1 |
44.0 |
46.4 |
58,275 |
65,088 |
57,508 |
32,334 |
44,522 |
31,144 |
|
Wine Spectator |
42.6 |
42.8 |
42.2 |
99,414 |
114,344 |
86,018 |
56,377 |
68,100 |
41,656 |
|
Wired |
35.6 |
35.1 |
38.4 |
88,481 |
95,759 |
69,331 |
53,238 |
59,536 |
46,077 |
|
Woman's Day |
50.6 |
50.1 |
50.7 |
53,469 |
57,583 |
53,166 |
30,453 |
42,170 |
29,978 |
|
Woman's World |
48.5 |
42.4 |
48.8 |
50,858 |
57,406 |
50,197 |
27,932 |
33,727 |
27,430 |
|
Workbench |
52.9 |
52.2 |
53.6 |
62,837 |
65,436 |
56,718 |
43,091 |
47,010 |
24,345 |
|
Working Mother # |
39.4 |
37.8 |
39.8 |
58,762 |
60,194 |
58,717 |
35,992 |
45,099 |
35,362 |
|
WWE Magazine |
30.1 |
29.8 |
30.8 |
33,770 |
36,576 |
27,266 |
23,261 |
23,666 |
22,716 |
|
Yachting |
48.3 |
48.5 |
47.6 |
89,292 |
85,645 |
116,101 |
54,722 |
57,745 |
33,753 |
|
Yankee @ |
54.5 |
53.6 |
55.0 |
67,327 |
73,377 |
59,358 |
46,161 |
53,649 |
34,546 |
# Working Mother's publication frequency changed from monthly
to bi-monthly (9 to 8x/yr) during Wave 57,
but it was measured as a monthly. Please consider this when using these data.
@ Yankee was measured as a monthly in Wave 56 and as a bi-monthly in Wave 57.
|
For more information regarding Mediamark
Research, contact MRI at info@mediamark.com |