Mediamark Research 
Fall 2007 Technical Guide

Audiences (000) By Wave

Adults

Men

Women

Wave 55

Wave 56

Wave 55

Wave 56

Wave 55

Wave 56

TOTAL

110,106

110,741

53,090

53,444

57,016

57,297

AARP The Magazine

16,123

17,133

6,343

6,910

9,780

10,223

Allure

2,524

3,377

171

368

2,353

3,009

American Baby

3,367

3,635

507

514

2,860

3,120

American Hunter

2,314

1,799

1,959

1,638

355

161

American Legion

1,967

1,880

1,375

1,189

592

691

American Rifleman

1,874

1,945

1,608

1,768

266

177

American Way

625

693

396

394

229

299

American Woodworker

1,818

1,868

1,512

1,297

306

571

Architectural Digest

2,395

2,193

1,137

966

1,259

1,227

Arthritis Today

1,852

2,274

486

406

1,365

1,868

Arthur Frommer's Budget Trav.

1,173

1,089

380

392

793

696

Atlantic Monthly

534

436

347

273

187

164

Audubon

834

886

410

438

424

448

Automobile

2,122

2,055

1,698

1,726

424

330

AutoWeek

1,627

1,401

1,318

1,202

309

199

Baby Talk

2,671

2,429

314

449

2,356

1,980

Barron's

428

551

289

420

138

131

Bassmaster

1,669

1,903

1,444

1,708

225

196

Better Homes & Gardens

18,919

20,213

4,065

4,056

14,854

16,157

Bicycling

812

721

607

570

205

151

Black Enterprise

2,056

2,103

971

945

1,085

1,158

Blender

1,015

968

762

730

253

237

Bon Appetit

3,154

2,927

807

717

2,347

2,210

The Bonnier Outdoor Group (Gr)

7,268

7,806

5,810

6,486

1,458

1,319

Bridal Guide

1,987

2,408

218

354

1,769

2,055

Brides

3,027

3,553

289

344

2,738

3,209

Business Week

2,566

2,358

1,603

1,524

963

834

Car and Driver

4,943

5,159

4,282

4,533

661

626

Car Craft

1,568

1,675

1,360

1,554

208

121

Catholic Digest

1,210

1,132

439

397

771

735

Cigar Aficionado

795

908

687

794

109

114

Coastal Living

1,654

1,789

495

578

1,159

1,211

Computer Shopper

1,029

951

679

818

350

133

Conde Nast Package (Gr)

55,277

57,733

14,887

15,230

40,389

42,503

Conde Nast Traveler

1,535

1,584

741

692

794

892

Continental

1,199

1,099

697

511

502

588

Cooking Light

5,793

5,657

903

989

4,890

4,668

Cooking Pleasures

2,943

2,686

638

777

2,305

1,909

CosmoGIRL!

1,932

2,323

118

151

1,815

2,172

CosmoGIRL!/Seventeen (Gr)

5,808

7,129

595

666

5,213

6,464

Cosmopolitan

8,677

9,236

1,282

1,215

7,395

8,020

Cottage Living

1,557

2,013

234

317

1,323

1,696

Country Home

4,133

4,354

796

860

3,337

3,494

Country Living

5,796

5,300

1,196

1,147

4,601

4,153

Country Sampler

1,340

1,286

200

211

1,140

1,075

Country Weekly

1,626

1,945

504

612

1,122

1,333

Delta's SKY Magazine

1,619

2,141

846

1,060

773

1,081

Diabetes Forecast

2,277

2,078

645

657

1,632

1,421

Dirt Rider

851

829

764

722

87

107

Discover

2,770

2,983

1,563

1,585

1,207

1,398

Ducks Unlimited

1,308

1,155

1,075

926

232

229

Easyriders

1,271

1,431

1,047

1,198

224

233

Ebony

5,236

5,544

2,156

2,166

3,080

3,378

The Economist

898

1,191

549

723

348

468

Elle

2,159

2,378

170

254

1,989

2,124

Elle Decor

760

729

119

99

641

630

Endless Vacation

1,225

1,064

446

453

778

611

Entertainment Weekly

5,260

5,816

2,189

2,436

3,071

3,380

Entrepreneur

1,108

1,282

680

795

428

487

ESPN The Magazine

6,522

7,176

5,237

5,707

1,285

1,469

Esquire

1,613

1,610

1,048

1,084

565

526

Essence

3,982

4,286

1,104

1,052

2,877

3,234

Everyday Food

2,515

2,350

517

559

1,998

1,791

Family Circle

11,307

10,680

1,074

1,083

10,233

9,597

FamilyFun

2,584

2,498

431

333

2,154

2,165

Family Handyman

2,302

2,028

1,631

1,310

671

718

Field & Stream

4,637

4,913

3,730

4,200

907

714

First For Women

2,323

2,304

47

41

2,275

2,263

Fit Pregnancy

1,083

959

156

42

927

917

Fitness

3,237

3,166

797

674

2,441

2,491

Food & Wine

3,699

3,163

1,212

1,297

2,487

1,866

Forbes

2,179

2,454

1,485

1,727

694

727

Fortune

2,030

2,029

1,408

1,312

622

717

4 Wheel & Off Road

1,541

1,809

1,381

1,612

160

197

Four Wheeler

1,585

1,600

1,427

1,435

158

165

Game & Fish

1,667

1,702

1,379

1,406

288

296

Game Informer

2,961

3,036

2,024

2,137

938

898

GamePro

1,829

2,068

1,486

1,691

342

377

Garden Design

1,924

2,200

578

676

1,346

1,525

Gardening How-To

2,291

2,507

717

706

1,573

1,801

Glamour

6,084

6,433

347

471

5,736

5,963

Golf Digest

3,114

2,921

2,390

2,419

724

502

Golf Magazine

2,779

2,929

2,278

2,248

501

681

Golfweek

569

641

444

475

125

166

Good Housekeeping

13,167

12,425

1,266

1,325

11,901

11,100

Gourmet

2,959

2,464

763

616

2,196

1,848

GQ (Gentlemen's Quarterly)

2,904

2,947

2,212

1,911

692

1,036

Guideposts

3,665

3,828

915

737

2,750

3,091

Guns & Ammo

2,984

3,296

2,690

2,865

294

431

Hachette Men's Package (Gr)

13,268

13,704

11,085

11,296

2,183

2,407

Handguns

2,765

2,587

2,484

2,419

280

168

Handy

1,254

1,526

904

1,131

349

395

Harper's Bazaar

1,680

1,355

271

155

1,409

1,200

Health

3,788

3,974

1,013

1,081

2,775

2,892

Hearst Magazine Group (Gr)

63,127

64,370

12,636

13,305

50,491

51,065

Hemispheres (United)

993

1,183

642

682

351

501

Home

1,731

1,628

419

350

1,312

1,278

Hot Rod

3,522

3,864

2,976

3,423

546

442

House & Garden

6,891

7,493

1,786

1,859

5,105

5,634

House Beautiful

3,363

3,152

306

342

3,057

2,809

Hunting

1,410

1,416

1,266

1,216

143

200

In-Fisherman

2,012

2,071

1,770

1,757

242

315

In Style

4,389

4,596

475

358

3,914

4,238

In Touch Weekly

3,487

3,112

567

559

2,920

2,553

Inc.

560

557

333

341

227

215

Jet

4,149

4,679

1,668

1,964

2,481

2,715

Kiplinger's Personal Finance

1,178

1,234

686

812

492

422

Ladies' Home Journal

6,612

7,019

408

401

6,204

6,618

Latina

1,385

1,449

242

341

1,144

1,108

Los Angeles Times (Sunday)

1,439

1,312

774

727

665

585

Lucky

1,254

1,295

108

86

1,146

1,209

Macworld

828

749

462

626

366

123

Marie Claire

1,631

1,876

145

85

1,485

1,791

Martha Stewart Living

5,907

5,983

678

598

5,230

5,385

Maxim

5,810

7,114

4,612

5,317

1,198

1,797

Men's Fitness

3,562

3,922

3,005

3,262

557

660

Men's Health

5,215

5,659

4,516

4,631

699

1,028

Men's Journal

1,507

1,704

1,327

1,493

180

211

Meredith Magazine Group (Gr)

59,539

61,001

9,824

9,883

49,715

51,118

Metropolitan Home

1,064

1,103

275

191

789

912

Metro-Puck Carrier Newspapers

36,487

35,744

17,807

17,226

18,680

18,518

Midwest Living

1,940

1,874

437

544

1,503

1,329

Modern Bride

2,255

2,806

130

253

2,125

2,554

Money

3,552

3,779

2,250

2,507

1,302

1,272

More

664

683

36

32

628

651

Motorcyclist

1,190

1,396

1,038

1,185

152

211

Motor Boating

748

709

597

681

151

29

Motor Trend

3,292

3,489

2,855

3,133

437

356

Muscle & Fitness

3,132

3,237

2,508

2,577

625

660

National Enquirer

3,893

5,163

1,179

1,782

2,714

3,381

National Geographic

15,648

15,709

8,626

8,873

7,022

6,836

National Geographic Adventure

1,169

1,224

779

771

389

453

National Geographic Traveler

4,084

3,855

2,318

2,074

1,766

1,781

National Wildlife

2,810

2,587

1,444

1,434

1,366

1,154

Natural History

788

736

457

372

331

364

Newsweek

9,503

9,570

5,173

5,248

4,329

4,322

New York Magazine

785

806

352

332

432

474

New York Times (Daily)

1,272

1,428

638

882

634

546

New York Times (Sunday)

1,880

1,926

907

1,045

973

881

The New Yorker

1,804

1,786

901

953

903

833

NNN Top 100 (Daily)

40,127

40,403

20,284

20,635

19,843

19,768

NNN Top 100 (Sunday)

47,973

47,017

23,310

22,292

24,662

24,725

NNN Top 25 (Daily)

24,181

23,462

12,563

12,279

11,618

11,184

NNN Top 25 (Sunday)

29,522

28,282

14,348

13,445

15,173

14,838

NNN Top 10 (Daily)

15,504

14,427

8,157

7,843

7,347

6,584

North American Fisherman

1,481

1,829

1,305

1,509

176

320

North American Hunter

2,610

2,752

2,192

2,283

419

469

NA Fisherman/NA Hunter (Gr)

4,091

4,581

3,496

3,792

595

789

NA Media Men's Group (Gr)

6,094

6,809

4,920

5,464

1,173

1,345

NA Media Women's Group (Gr)

5,234

5,193

1,355

1,483

3,879

3,710

NWA WorldTraveler

1,026

1,046

490

604

536

442

O, The Oprah Magazine

8,097

8,148

810

957

7,287

7,190

Official Xbox Magazine

2,044

2,451

1,571

1,741

473

710

Outdoor Life

2,630

2,892

2,080

2,287

550

605

Outside

934

799

603

567

332

232

Parade Carrier Newspapers

35,897

34,481

18,026

16,322

17,871

18,159

Parenting

5,584

5,907

1,131

1,162

4,453

4,745

The Parenting Group (Gr)

8,254

8,336

1,445

1,611

6,809

6,725

Parents

7,435

7,243

1,322

1,303

6,114

5,940

PC Gamer

1,297

1,330

1,049

953

248

377

PC Magazine

2,054

2,395

1,681

1,770

374

625

PC World

2,066

1,907

1,586

1,272

481

634

Penthouse

1,435

1,672

1,209

1,385

226

287

People

21,369

21,010

6,752

6,332

14,617

14,678

People en Espanol

2,896

3,197

1,229

1,108

1,667

2,089

PGA Tour Partners

748

701

520

541

229

161

Playboy

5,038

5,330

4,017

4,245

1,021

1,084

Popular Hot Rodding

1,865

1,956

1,517

1,789

348

167

Popular Mechanics

4,374

4,734

3,852

4,280

522

454

Popular Science

3,245

3,410

2,790

2,870

455

541

Prevention

5,544

5,807

1,032

999

4,512

4,807

Psychology Today

1,787

1,702

718

728

1,069

974

Reader's Digest

19,016

18,933

7,784

7,227

11,232

11,706

Real Simple

3,578

3,733

580

485

2,999

3,248

Redbook

4,754

5,054

362

396

4,392

4,657

Road & Track

2,899

3,005

2,617

2,768

281

237

Rodale Magazine Network (Gr)

12,652

13,573

6,768

6,912

5,884

6,661

Rolling Stone

5,727

6,339

3,475

3,700

2,252

2,638

Runner's World

1,082

1,387

613

712

469

675

Salt Water Sportsman

638

758

558

627

80

132

Saturday Evening Post

1,571

1,428

523

627

1,048

801

Scholastic Parent & Child

3,904

3,887

597

673

3,307

3,214

Scientific American

1,569

1,482

1,104

1,018

466

464

Scouting

776

736

501

490

275

246

Selecciones (RD)

1,330

1,255

471

532

859

723

Self

2,902

2,879

100

169

2,802

2,710

Seventeen

3,876

4,806

477

515

3,398

4,291

Shape

2,682

3,275

329

198

2,352

3,077

Sierra

678

541

314

272

364

269

Ski

470

938

317

580

153

358

Skiing

471

804

312

546

158

258

Smart Money

1,571

1,582

850

964

721

619

Smithsonian

3,686

3,371

1,691

1,735

1,995

1,636

Soap Opera Digest

2,786

2,872

275

255

2,512

2,617

Soap Opera Weekly

1,828

1,989

186

155

1,642

1,834

Southern Accents

1,270

1,366

161

222

1,109

1,144

Southern Living

7,634

7,926

1,706

1,964

5,928

5,962

Southwest Spirit

1,524

1,665

935

679

589

986

Spin

898

1,163

604

698

293

466

Sport Truck

1,266

1,064

1,180

993

86

71

Sporting News

2,098

2,358

1,780

2,044

317

314

Sports Illustrated

10,478

10,273

8,336

8,094

2,142

2,178

Star

4,906

5,130

1,293

1,244

3,614

3,886

Stock Car Racing

1,459

1,728

1,108

1,478

351

251

Street Rodder

1,486

1,769

1,302

1,643

185

127

Sunday Mag/Net Carrier Newsp.

9,139

8,764

4,533

4,408

4,606

4,356

Sunset

2,482

2,297

753

733

1,729

1,564

Super Chevy

1,631

1,642

1,432

1,507

198

135

Teen Vogue

1,376

1,604

117

195

1,259

1,409

Tennis

660

1,029

342

532

319

497

Texas Monthly

1,034

1,073

525

548

509

525

This Old House

2,797

2,846

1,346

1,435

1,451

1,412

Time

10,566

10,343

5,734

5,433

4,833

4,910

Town & Country

2,039

2,186

567

641

1,471

1,544

Traditional Home

1,924

2,135

383

415

1,541

1,720

Travel & Leisure

2,336

2,394

1,057

1,051

1,279

1,342

Tribune (3) Sunday

3,156

2,947

1,543

1,526

1,612

1,421

Tribune (11) Sunday

5,086

4,735

2,557

2,388

2,529

2,347

Truckin'

1,642

2,004

1,434

1,653

208

351

TV Guide

9,666

10,572

4,294

4,278

5,372

6,295

US Airways Magazine

1,671

1,364

1,017

746

654

618

U.S. News & World Report

4,648

5,061

3,004

3,057

1,644

2,004

Us Weekly

6,033

5,761

1,757

1,733

4,276

4,028

USA Today

2,118

1,765

1,453

1,199

665

566

USA Weekend Carrier Newspapers

25,002

25,542

11,476

11,735

13,526

13,807

Vanity Fair

3,196

3,164

765

660

2,431

2,504

Veranda

560

585

86

48

473

538

VFW Magazine

1,940

1,529

1,238

904

702

625

Vibe

4,012

3,999

1,956

2,057

2,056

1,941

Vogue

5,468

5,075

728

652

4,740

4,423

W

688

735

128

169

560

565

Wall Street Journal

1,246

1,696

874

1,106

372

590

Washington Post (Sunday)

1,311

1,200

655

603

656

598

Weight Watchers

5,058

5,254

672

798

4,386

4,456

Wine Spectator

1,065

1,098

560

701

505

397

Wired

850

1,167

581

787

270

380

Woman's Day

11,516

11,271

518

550

10,999

10,720

Woman's World

4,472

4,371

267

210

4,205

4,161

Workbench

1,253

1,020

973

743

280

277

Working Mother #

898

984

39

84

859

900

WWE Magazine

2,059

2,515

1,526

1,638

533

877

Yachting

506

786

415

671

92

115

Yankee @

834

1,208

353

565

481

643

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