Mediamark Research 
Fall 2007 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Tolerances (JackKnife Replication)

Adults

Men

Women

Unwgt

Proj ('000)

Tolerance

Unwgt

Proj ('000)

Tolerance

Unwgt

Proj ('000)

Tolerance

Total U.S.

25,781

220,847

-

13,220

106,534

-

12,561

114,313

-

AARP The Magazine

4,599

33,256

1,404

2,053

13,253

1,095

2,546

20,003

1,255

Allure

645

5,901

548

66

539

96

579

5,361

553

American Baby

613

7,002

1,193

106

1,021

301

507

5,981

1,188

American Hunter

381

4,113

702

342

3,598

544

39

516

321

American Legion

430

3,847

700

315

2,564

585

115

1,283

394

American Rifleman

423

3,819

328

384

3,376

339

39

443

164

American Way

238

1,318

321

148

790

262

90

528

158

American Woodworker

447

3,686

460

357

2,809

482

90

877

290

Architectural Digest

766

4,588

370

361

2,103

240

405

2,486

263

Arthritis Today

492

4,125

644

129

892

216

363

3,233

611

Arthur Frommer's Budget Trav.

292

2,262

627

122

772

162

170

1,490

595

Atlantic Monthly

176

970

185

113

619

156

63

351

161

Audubon

253

1,720

437

120

847

303

133

872

270

Automobile

492

4,177

474

408

3,423

418

84

754

184

AutoWeek

366

3,028

416

314

2,520

512

52

508

238

Baby Talk

466

5,100

678

75

764

286

391

4,336

632

Barron's

173

979

210

134

710

200

39

269

178

Bassmaster

331

3,573

813

295

3,152

739

36

421

159

Better Homes & Gardens

4,532

39,132

1,523

1,051

8,121

794

3,481

31,011

1,065

Bicycling

222

1,532

307

173

1,176

294

49

356

139

Black Enterprise

528

4,159

476

260

1,916

317

268

2,243

282

Blender

224

1,983

245

169

1,493

184

55

490

160

Bon Appetit

874

6,081

702

261

1,524

211

613

4,557

655

The Bonnier Outdoor Group (Gr)

1,515

15,073

1,153

1,278

12,297

1,039

237

2,777

620

Bridal Guide

433

4,395

343

58

571

145

375

3,824

312

Brides

646

6,580

549

72

633

213

574

5,947

524

Business Week

807

4,924

508

565

3,127

445

242

1,797

344

Car and Driver

1,319

10,102

888

1,177

8,814

960

142

1,288

305

Car Craft

328

3,243

675

298

2,914

715

30

330

180

Catholic Digest

299

2,342

427

117

836

242

182

1,506

341

Cigar Aficionado

265

1,704

307

230

1,481

243

35

223

123

Coastal Living

492

3,443

412

169

1,072

137

323

2,370

413

Computer Shopper

247

1,980

353

193

1,497

182

54

483

246

Conde Nast Package (Gr)

14,571

113,009

3,114

4,703

30,117

1,598

9,868

82,892

3,041

Conde Nast Traveler

526

3,119

392

269

1,433

285

257

1,686

286

Continental

337

2,298

325

192

1,208

264

145

1,090

365

Cooking Light

1,403

11,450

795

271

1,892

239

1,132

9,558

630

Cooking Pleasures

565

5,629

669

159

1,415

407

406

4,214

542

CosmoGIRL!

377

4,255

570

31

268

135

346

3,987

547

CosmoGIRL!/Seventeen (Gr)

1,139

12,937

1,043

129

1,261

334

1,010

11,677

1,048

Cosmopolitan

1,832

17,912

1,425

285

2,497

458

1,547

15,415

1,251

Cottage Living

463

3,570

559

79

551

162

384

3,019

566

Country Home

887

8,487

688

204

1,656

286

683

6,831

757

Country Living

1,248

11,096

828

289

2,342

422

959

8,754

629

Country Sampler

258

2,626

531

40

411

166

218

2,215

432

Country Weekly

328

3,571

403

99

1,116

371

229

2,455

298

Delta's SKY Magazine

551

3,760

547

313

1,906

234

238

1,854

383

Diabetes Forecast

519

4,355

953

185

1,302

459

334

3,053

691

Dirt Rider

152

1,679

296

137

1,486

251

15

193

161

Discover

698

5,753

766

410

3,148

542

288

2,605

538

Ducks Unlimited

256

2,463

494

214

2,001

351

42

462

264

Easyriders

246

2,702

351

207

2,245

341

39

457

137

Ebony

1,245

10,780

831

517

4,322

625

728

6,458

824

The Economist

367

2,089

455

248

1,272

311

119

817

205

Elle

585

4,537

561

65

424

181

520

4,113

501

Elle Decor

219

1,489

205

39

217

121

180

1,271

235

Endless Vacation

288

2,289

323

128

899

202

160

1,389

320

Entertainment Weekly

1,279

11,076

880

562

4,625

441

717

6,451

668

Entrepreneur

374

2,390

260

229

1,475

266

145

915

235

ESPN The Magazine

1,474

13,699

775

1,227

10,944

755

247

2,755

358

Esquire

458

3,223

505

321

2,132

445

137

1,091

182

Essence

950

8,267

969

263

2,156

494

687

6,111

773

Everyday Food

530

4,866

483

113

1,076

272

417

3,789

507

Family Circle

2,348

21,987

1,474

244

2,157

369

2,104

19,830

1,240

FamilyFun

559

5,082

449

91

764

276

468

4,319

403

Family Handyman

545

4,330

783

391

2,941

694

154

1,389

229

Field & Stream

954

9,551

783

808

7,930

773

146

1,621

430

First For Women

487

4,627

609

18

88

83

469

4,539

613

Fit Pregnancy

191

2,041

274

21

198

95

170

1,843

252

Fitness

753

6,403

653

176

1,471

384

577

4,932

778

Food & Wine

966

6,862

415

401

2,509

454

565

4,353

364

Forbes

780

4,634

590

570

3,212

523

210

1,422

309

Fortune

671

4,059

390

469

2,720

256

202

1,339

387

4 Wheel & Off Road

298

3,350

549

272

2,992

552

26

357

176

Four Wheeler

303

3,185

486

271

2,862

385

32

323

185

Game & Fish

298

3,369

539

251

2,786

542

47

584

281

Game Informer

550

5,997

988

407

4,161

743

143

1,836

470

GamePro

373

3,897

690

300

3,177

677

73

720

234

Garden Design

489

4,124

781

161

1,254

323

328

2,870

624

Gardening How-To

507

4,798

718

155

1,423

445

352

3,375

420

Glamour

1,443

12,517

894

119

818

187

1,324

11,699

821

Golf Digest

868

6,035

501

739

4,809

633

129

1,226

327

Golf Magazine

836

5,708

699

694

4,526

370

142

1,182

358

Golfweek

193

1,210

200

156

919

171

37

291

178

Good Housekeeping

2,857

25,592

1,945

338

2,591

362

2,519

23,001

1,964

Gourmet

812

5,423

650

248

1,379

215

564

4,044

625

GQ (Gentlemen's Quarterly)

803

5,851

654

616

4,124

526

187

1,727

383

Guideposts

828

7,493

974

201

1,652

353

627

5,841

857

Guns & Ammo

639

6,280

861

577

5,555

740

62

725

360

Hachette Men's Package (Gr)

3,488

26,972

1,438

2,987

22,381

1,281

501

4,591

703

Handguns

551

5,352

844

508

4,903

607

43

449

319

Handy

302

2,780

301

242

2,035

408

60

744

228

Harper's Bazaar

394

3,035

348

61

426

151

333

2,609

362

Health

918

7,762

957

274

2,095

396

644

5,667

739

Hearst Magazine Group (Gr)

14,688

127,498

4,049

3,375

25,941

1,899

11,313

101,557

4,056

Hemispheres (United)

370

2,176

339

240

1,324

321

130

851

197

Home

396

3,359

542

106

769

148

290

2,590

531

Hot Rod

714

7,387

958

638

6,399

962

76

988

247

House & Garden

1,747

14,384

959

503

3,645

501

1,244

10,739

783

House Beautiful

879

6,514

345

107

648

126

772

5,866

325

Hunting

255

2,826

383

226

2,482

368

29

344

128

In-Fisherman

390

4,084

516

346

3,527

539

44

557

249

In Style

1,189

8,985

497

144

833

129

1,045

8,152

483

In Touch Weekly

694

6,599

586

115

1,126

289

579

5,473

652

Inc.

167

1,117

342

116

674

239

51

443

201

Jet

948

8,829

704

416

3,633

542

532

5,196

497

Kiplinger's Personal Finance

395

2,413

415

268

1,498

166

127

914

317

Ladies' Home Journal

1,570

13,631

855

106

809

297

1,464

12,822

939

Latina

276

2,834

732

54

583

237

222

2,252

603

Los Angeles Times (Sunday)

393

2,751

427

222

1,501

356

171

1,249

205

Lucky

301

2,550

267

36

194

39

265

2,356

271

Macworld

224

1,577

242

168

1,088

213

56

488

188

Marie Claire

449

3,506

324

31

230

154

418

3,276

334

Martha Stewart Living

1,430

11,890

828

187

1,275

179

1,243

10,615

848

Maxim

1,447

12,924

450

1,147

9,929

402

300

2,995

406

Men's Fitness

922

7,484

524

806

6,267

451

116

1,217

382

Men's Health

1,486

10,874

837

1,289

9,147

850

197

1,727

386

Men's Journal

426

3,211

628

369

2,820

533

57

391

218

Meredith Magazine Group (Gr)

13,472

120,540

4,784

2,480

19,707

1,640

10,992

100,832

4,434

Metropolitan Home

330

2,167

466

86

466

171

244

1,701

414

Metro-Puck Carrier Newspapers

9,862

72,231

3,239

5,136

35,033

1,743

4,726

37,198

1,641

Midwest Living

457

3,814

512

125

982

222

332

2,832

488

Modern Bride

510

5,061

494

45

383

200

465

4,678

354

Money

1,171

7,331

727

801

4,757

599

370

2,574

380

More

197

1,346

465

10

67

68

187

1,279

431

Motorcyclist

287

2,586

478

259

2,223

425

28

363

160

Motor Boating

181

1,458

275

163

1,278

230

18

180

162

Motor Trend

855

6,781

948

767

5,988

821

88

793

461

Muscle & Fitness

761

6,369

732

602

5,085

722

159

1,284

396

National Enquirer

960

9,056

752

323

2,961

579

637

6,095

544

National Geographic

3,979

31,357

1,298

2,329

17,499

819

1,650

13,858

947

National Geographic Adventure

307

2,393

390

198

1,550

346

109

843

176

National Geographic Traveler

1,043

7,938

532

609

4,392

699

434

3,547

299

National Wildlife

595

5,397

720

314

2,877

397

281

2,519

594

Natural History

196

1,524

304

100

830

286

96

694

192

Newsweek

2,621

19,072

1,444

1,503

10,421

899

1,118

8,651

1,100

New York Magazine

275

1,590

194

135

684

190

140

906

166

New York Times (Daily)

497

2,700

378

314

1,521

303

183

1,180

226

New York Times (Sunday)

710

3,806

441

399

1,952

342

311

1,855

274

The New Yorker

621

3,590

204

330

1,855

288

291

1,736

318

NNN Top 100 (Daily)

10,548

80,530

3,860

5,804

40,919

1,979

4,744

39,610

2,065

NNN Top 100 (Sunday)

12,382

94,989

2,864

6,410

45,602

1,517

5,972

49,387

1,672

NNN Top 25 (Daily)

7,659

47,644

2,767

4,316

24,842

1,501

3,343

22,802

1,442

NNN Top 25 (Sunday)

9,151

57,804

3,278

4,790

27,793

1,511

4,361

30,011

2,043

NNN Top 10 (Daily)

5,922

29,931

1,695

3,366

16,000

1,109

2,556

13,932

856

North American Fisherman

308

3,310

376

268

2,814

380

40

497

185

North American Hunter

482

5,362

844

421

4,475

751

61

888

326

NA Fisherman/NA Hunter (Gr)

790

8,673

920

689

7,288

951

101

1,384

314

NA Media Men's Group (Gr)

1,300

12,902

855

1,093

10,384

724

207

2,518

340

NA Media Women's Group (Gr)

1,072

10,427

1,059

314

2,838

592

758

7,589

710

NWA WorldTraveler

314

2,072

505

186

1,093

290

128

979

273

O, The Oprah Magazine

2,112

16,245

779

262

1,768

470

1,850

14,477

520

Official Xbox Magazine

408

4,495

845

301

3,311

808

107

1,183

407

Outdoor Life

561

5,522

566

470

4,367

470

91

1,155

387

Outside

235

1,733

234

167

1,169

297

68

564

237

Parade Carrier Newspapers

8,962

70,379

3,684

4,678

34,348

1,986

4,284

36,030

2,018

Parenting

1,208

11,490

795

270

2,292

500

938

9,198

480

The Parenting Group (Gr)

1,674

16,590

1,133

345

3,056

673

1,329

13,534

828

Parents

1,562

14,678

1,098

344

2,625

465

1,218

12,053

779

PC Gamer

271

2,627

539

212

2,002

565

59

625

221

PC Magazine

602

4,449

730

478

3,450

579

124

999

285

PC World

587

3,973

352

458

2,858

170

129

1,115

265

Penthouse

301

3,107

644

251

2,595

552

50

512

325

People

5,075

42,379

1,900

1,741

13,084

1,521

3,334

29,295

906

People en Espanol

568

6,092

511

218

2,336

551

350

3,756

321

PGA Tour Partners

208

1,450

271

162

1,060

248

46

389

152

Playboy

1,086

10,367

653

902

8,262

639

184

2,105

313

Popular Hot Rodding

337

3,821

593

302

3,306

468

35

515

270

Popular Mechanics

1,062

9,107

653

963

8,131

622

99

976

335

Popular Science

854

6,656

806

742

5,660

615

112

996

262

Prevention

1,343

11,351

1,070

282

2,032

408

1,061

9,319

868

Psychology Today

466

3,489

542

192

1,446

298

274

2,043

450

Reader's Digest

4,553

37,949

1,468

1,965

15,011

900

2,588

22,938

1,610

Real Simple

991

7,311

943

154

1,065

331

837

6,246

1,073

Redbook

1,051

9,808

919

95

758

238

956

9,049

1,062

Road & Track

762

5,904

707

713

5,385

595

49

519

239

Rodale Magazine Network (Gr)

3,386

26,225

1,517

1,939

13,680

1,199

1,447

12,546

879

Rolling Stone

1,296

12,065

993

807

7,175

851

489

4,890

915

Runner's World

335

2,469

545

195

1,325

341

140

1,143

323

Salt Water Sportsman

173

1,396

383

147

1,185

352

26

211

132

Saturday Evening Post

371

2,999

277

158

1,150

191

213

1,849

287

Scholastic Parent & Child

804

7,791

786

143

1,270

289

661

6,521

786

Scientific American

461

3,052

288

332

2,122

338

129

930

281

Scouting

198

1,512

375

127

991

259

71

522

213

Selecciones (RD)

241

2,585

431

103

1,002

174

138

1,582

370

Self

689

5,780

789

42

269

87

647

5,512

833

Seventeen

762

8,682

788

98

992

359

664

7,690

745

Shape

716

5,957

858

74

527

161

642

5,430

881

Sierra

196

1,219

435

101

586

173

95

633

298

Ski

213

1,408

262

145

897

246

68

511

188

Skiing

183

1,274

298

131

858

233

52

416

146

Smart Money

501

3,153

434

311

1,814

361

190

1,339

287

Smithsonian

1,010

7,057

838

540

3,426

553

470

3,631

563

Soap Opera Digest

544

5,658

684

45

529

297

499

5,129

595

Soap Opera Weekly

364

3,816

613

35

341

139

329

3,476

623

Southern Accents

341

2,636

411

62

383

104

279

2,253

400

Southern Living

1,803

15,560

945

474

3,670

604

1,329

11,890

922

Southwest Spirit

463

3,189

386

274

1,614

395

189

1,575

151

Spin

222

2,061

298

150

1,302

169

72

759

279

Sport Truck

203

2,330

413

189

2,173

485

14

157

118

Sporting News

445

4,456

738

386

3,824

441

59

632

366

Sports Illustrated

2,474

20,751

1,451

2,023

16,430

1,150

451

4,321

869

Star

1,046

10,036

861

255

2,536

518

791

7,500

706

Stock Car Racing

279

3,187

772

226

2,586

708

53

601

162

Street Rodder

299

3,256

560

275

2,944

469

24

312

205

Sunday Mag/Net Carrier Newsp.

3,101

17,903

1,627

1,649

8,941

949

1,452

8,962

873

Sunset

640

4,779

285

234

1,486

187

406

3,292

275

Super Chevy

305

3,273

533

276

2,939

458

29

334

207

Teen Vogue

267

2,980

470

30

312

273

237

2,668

361

Tennis

225

1,689

332

138

873

269

87

816

198

Texas Monthly

291

2,107

321

161

1,073

223

130

1,034

282

This Old House

747

5,643

851

422

2,781

395

325

2,862

646

Time

2,820

20,909

1,428

1,590

11,166

800

1,230

9,743

854

Town & Country

511

4,224

691

153

1,209

340

358

3,016

528

Traditional Home

553

4,060

555

114

799

182

439

3,261

631

Travel & Leisure

772

4,730

538

392

2,109

272

380

2,621

474

Tribune (3) Sunday

1,216

6,103

569

636

3,069

337

580

3,034

424

Tribune (11) Sunday

1,601

9,821

1,073

837

4,945

450

764

4,876

710

Truckin'

318

3,646

654

278

3,087

507

40

559

295

TV Guide

2,165

20,238

1,257

955

8,572

1,243

1,210

11,666

1,019

US Airways Magazine

419

3,035

634

262

1,763

457

157

1,272

305

U.S. News & World Report

1,312

9,709

1,024

845

6,061

840

467

3,648

618

Us Weekly

1,328

11,793

1,070

393

3,489

443

935

8,304

886

USA Today

541

3,882

459

378

2,652

422

163

1,230

224

USA Weekend Carrier Newspapers

6,003

50,544

3,792

3,033

23,211

2,151

2,970

27,333

1,926

Vanity Fair

903

6,360

596

243

1,425

247

660

4,935

492

Veranda

195

1,145

160

30

134

85

165

1,011

126

VFW Magazine

367

3,470

410

263

2,142

447

104

1,327

425

Vibe

789

8,011

960

398

4,013

630

391

3,997

613

Vogue

1,310

10,543

686

187

1,379

349

1,123

9,164

664

W

214

1,423

251

56

297

75

158

1,126

268

Wall Street Journal

549

2,942

562

393

1,980

329

156

963

314

Washington Post (Sunday)

543

2,512

222

298

1,258

141

245

1,254

145

Weight Watchers

1,110

10,313

459

182

1,470

407

928

8,842

414

Wine Spectator

357

2,164

393

220

1,262

264

137

902

252

Wired

304

2,018

173

220

1,368

159

84

650

191

Woman's Day

2,408

22,787

2,167

112

1,068

289

2,296

21,719

2,170

Woman's World

934

8,843

958

53

476

295

881

8,366

830

Workbench

265

2,273

495

211

1,716

406

54

557

198

Working Mother #

212

1,882

360

16

123

98

196

1,759

374

WWE Magazine

358

4,574

1,033

243

3,164

763

115

1,410

384

Yachting

181

1,292

267

158

1,086

235

23

206

112

Yankee @

309

2,042

409

139

918

344

170

1,124

207

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