Mediamark Research 
Fall 2007 Technical Guide

In-Home and Primary Audiences

In-Home Audiences

Primary Audiences

Adults

Men

Women

Adults

Men

Women

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

AARP The Magazine

4,041

28,923

1,813

11,563

2,228

17,360

3,971

28,330

1,803

11,400

2,168

16,930

Allure

240

2,289

35

280

205

2,009

183

1,789

31

249

152

1,540

American Baby

299

3,641

66

698

233

2,943

245

2,842

57

584

188

2,258

American Hunter

206

2,199

178

1,755

28

445

140

1,636

118

1,281

22

355

American Legion

370

3,233

274

2,150

96

1,083

352

3,048

265

2,050

87

998

American Rifleman

276

2,357

255

2,100

21

257

226

2,068

206

1,822

20

246

American Way

16

123

7

72

9

51

-

-

-

-

-

-

American Woodworker

222

1,715

178

1,270

44

445

66

569

51

401

15

168

Architectural Digest

347

1,911

144

673

203

1,239

285

1,625

132

661

153

964

Arthritis Today

252

1,883

61

374

191

1,509

185

1,295

54

318

131

977

Arthur Frommer's Budget Trav.

151

1,057

57

287

94

770

129

1,016

52

292

77

724

Atlantic Monthly

93

525

58

331

35

194

90

528

57

344

33

184

Audubon

129

721

55

338

74

383

111

602

49

296

62

306

Automobile

186

1,511

152

1,194

34

316

108

981

84

738

24

243

AutoWeek

136

1,133

113

927

23

206

61

432

47

358

14

74

Baby Talk

222

2,468

42

473

180

1,995

168

1,796

33

368

135

1,428

Barron's

89

473

74

369

15

104

86

410

73

329

13

80

Bassmaster

166

1,762

142

1,468

24

294

78

909

66

735

12

174

Better Homes & Gardens

2,213

18,582

524

3,740

1,689

14,843

1,555

13,532

443

3,139

1,112

10,392

Bicycling

113

633

83

468

30

165

116

687

85

503

31

184

Black Enterprise

205

1,633

95

669

110

964

132

1,046

60

429

72

616

Blender

108

954

76

643

32

311

112

964

83

683

29

280

Bon Appetit

476

3,256

157

916

319

2,340

344

2,505

114

725

230

1,780

The Bonnier Outdoor Group (Gr)

606

6,351

487

4,662

119

1,689

381

4,610

299

3,347

82

1,264

Bridal Guide

171

1,635

27

244

144

1,391

42

290

5

50

37

240

Brides

222

2,475

28

293

194

2,182

67

575

10

86

57

488

Business Week

280

1,597

193

964

87

632

293

1,700

203

989

90

711

Car and Driver

416

3,089

348

2,476

68

613

265

2,169

217

1,703

48

466

Car Craft

122

1,119

110

958

12

162

61

544

54

440

7

104

Catholic Digest

197

1,512

77

557

120

955

77

578

34

234

43

344

Cigar Aficionado

107

653

87

552

20

101

65

419

49

342

16

77

Coastal Living

225

1,607

74

490

151

1,117

182

1,355

67

460

115

894

Computer Shopper

108

952

83

707

25

246

91

765

71

577

20

189

Conde Nast Package (Gr)

6,362

47,531

2,240

13,312

4,122

34,219

4,525

32,547

1,789

10,591

2,736

21,956

Conde Nast Traveler

254

1,419

124

593

130

826

254

1,451

122

603

132

848

Continental

21

180

8

44

13

136

-

-

-

-

-

-

Cooking Light

837

6,623

184

1,129

653

5,494

392

3,152

92

708

300

2,445

Cooking Pleasures

210

2,000

59

521

151

1,479

93

869

32

253

61

616

CosmoGIRL!

175

2,007

9

72

166

1,936

154

1,876

9

72

145

1,804

CosmoGIRL!/Seventeen (Gr)

543

6,413

51

528

492

5,885

417

5,020

51

516

366

4,504

Cosmopolitan

741

7,577

113

943

628

6,634

406

4,267

65

647

341

3,620

Cottage Living

236

1,852

37

243

199

1,609

202

1,543

37

245

165

1,298

Country Home

375

3,343

90

719

285

2,625

251

2,261

65

537

186

1,724

Country Living

594

5,072

144

1,098

450

3,974

333

2,978

87

753

246

2,225

Country Sampler

121

1,148

18

135

103

1,013

57

447

8

49

49

398

Country Weekly

153

1,459

47

377

106

1,082

92

868

30

283

62

585

Delta's SKY Magazine

23

202

11

83

12

119

-

-

-

-

-

-

Diabetes Forecast

298

2,272

111

664

187

1,609

137

967

47

299

90

668

Dirt Rider

61

703

50

543

11

160

29

272

23

207

6

66

Discover

275

2,195

153

1,042

122

1,153

151

1,320

84

651

67

669

Ducks Unlimited

141

1,335

110

995

31

341

110

1,074

81

753

29

322

Easyriders

101

1,080

83

841

18

239

33

293

29

228

4

66

Ebony

614

5,227

252

2,013

362

3,214

341

2,958

130

1,104

211

1,854

The Economist

221

1,176

144

650

77

525

206

1,076

139

619

67

457

Elle

209

1,647

21

106

188

1,541

168

1,367

18

104

150

1,264

Elle Decor

102

691

20

92

82

599

95

617

16

84

79

533

Endless Vacation

211

1,594

91

610

120

984

211

1,650

90

647

121

1,003

Entertainment Weekly

495

4,222

234

1,840

261

2,383

414

3,554

191

1,554

223

2,000

Entrepreneur

152

965

83

520

69

446

147

929

81

479

66

450

ESPN The Magazine

585

5,499

474

4,189

111

1,310

348

3,594

284

2,777

64

817

Esquire

178

1,227

130

837

48

389

161

1,079

126

780

35

299

Essence

456

3,847

118

994

338

2,853

251

2,070

54

532

197

1,538

Everyday Food

269

2,350

57

518

212

1,831

174

1,628

40

399

134

1,229

Family Circle

1,130

10,676

128

1,142

1,002

9,534

648

6,189

76

824

572

5,365

FamilyFun

328

2,722

53

325

275

2,398

297

2,581

50

359

247

2,222

Family Handyman

365

2,727

249

1,703

116

1,024

311

2,364

215

1,469

96

895

Field & Stream

375

3,861

299

2,864

76

997

233

2,793

181

2,069

52

724

First For Women

268

2,546

11

51

257

2,495

189

1,868

8

45

181

1,823

Fit Pregnancy

54

563

8

109

46

454

44

457

6

86

38

370

Fitness

339

2,944

59

437

280

2,508

275

2,524

56

461

219

2,063

Food & Wine

479

3,122

211

1,121

268

2,000

285

2,034

115

762

170

1,271

Forbes

278

1,583

197

1,047

81

536

263

1,569

187

1,026

76

543

Fortune

255

1,378

177

913

78

465

269

1,522

187

944

82

578

4 Wheel & Off Road

134

1,587

115

1,332

19

255

54

676

46

538

8

138

Four Wheeler

120

1,357

106

1,234

14

123

36

409

30

357

6

51

Game & Fish

120

1,369

93

985

27

384

91

1,093

70

764

21

329

Game Informer

358

3,844

246

2,429

112

1,415

343

3,709

231

2,264

112

1,445

GamePro

177

1,812

135

1,349

42

463

79

786

58

563

21

223

Garden Design

217

1,624

63

455

154

1,169

83

528

28

173

55

355

Gardening How-To

210

1,962

57

512

153

1,450

131

1,281

36

423

95

858

Glamour

532

4,758

56

402

476

4,355

382

3,346

49

337

333

3,009

Golf Digest

464

2,978

375

2,216

89

762

422

2,668

343

2,003

79

665

Golf Magazine

430

2,687

341

2,026

89

661

389

2,397

303

1,740

86

657

Golfweek

98

622

76

467

22

155

46

291

35

209

11

82

Good Housekeeping

1,417

12,432

179

1,337

1,238

11,095

818

7,316

131

1,103

687

6,213

Gourmet

437

3,073

145

768

292

2,305

265

1,847

89

522

176

1,325

GQ (Gentlemen's Quarterly)

287

1,926

233

1,394

54

531

239

1,691

194

1,233

45

457

Guideposts

597

5,275

144

1,131

453

4,144

479

4,282

127

993

352

3,289

Guns & Ammo

258

2,533

222

2,126

36

407

85

760

70

608

15

152

Hachette Men's Package (Gr)

1,236

9,357

1,002

7,140

234

2,217

725

5,718

575

4,274

150

1,444

Handguns

203

1,953

177

1,645

26

308

28

180

25

153

3

27

Handy

196

1,783

153

1,250

43

533

173

1,684

136

1,190

37

494

Harper's Bazaar

131

914

23

144

108

770

120

824

20

129

100

695

Health

344

2,638

79

552

265

2,087

292

2,399

67

484

225

1,914

Hearst Magazine Group (Gr)

6,490

55,881

1,430

10,409

5,060

45,471

4,147

36,041

1,018

7,953

3,129

28,087

Hemispheres (United)

13

69

7

30

6

39

-

-

-

-

-

-

Home

176

1,466

49

307

127

1,159

147

1,220

40

281

107

938

Hot Rod

277

2,898

229

2,265

48

633

111

1,203

87

929

24

274

House & Garden

739

5,805

233

1,596

506

4,209

247

1,780

73

530

174

1,250

House Beautiful

379

2,596

50

239

329

2,357

199

1,415

33

211

166

1,204

Hunting

138

1,446

121

1,237

17

210

60

605

51

478

9

127

In-Fisherman

143

1,430

120

1,078

23

352

46

478

37

331

9

148

In Style

481

3,728

72

400

409

3,328

346

2,643

62

330

284

2,314

In Touch Weekly

310

2,938

60

472

250

2,466

194

1,848

38

325

156

1,523

Inc.

62

439

45

277

17

162

63

434

46

271

17

163

Jet

477

4,339

208

1,850

269

2,489

229

1,915

92

784

137

1,130

Kiplinger's Personal Finance

214

1,295

136

736

78

559

210

1,282

141

788

69

494

Ladies' Home Journal

785

6,789

65

456

720

6,333

663

5,611

55

408

608

5,203

Latina

127

1,360

30

287

97

1,073

80

765

18

165

62

600

Los Angeles Times (Sunday)

319

2,244

172

1,188

147

1,056

334

2,327

188

1,268

146

1,059

Lucky

171

1,381

26

128

145

1,253

162

1,327

25

133

137

1,194

Macworld

109

662

81

475

28

188

101

616

74

442

27

174

Marie Claire

173

1,257

15

98

158

1,158

157

1,130

11

82

146

1,048

Martha Stewart Living

696

5,813

112

704

584

5,109

364

3,001

59

430

305

2,571

Maxim

613

5,595

490

4,473

123

1,122

446

4,337

349

3,320

97

1,017

Men's Fitness

374

3,086

319

2,463

55

623

149

1,102

125

908

24

194

Men's Health

635

4,614

528

3,606

107

1,008

400

3,097

329

2,417

71

680

Men's Journal

157

1,099

128

921

29

179

157

1,145

131

970

26

174

Meredith Magazine Group (Gr)

6,528

57,600

1,264

9,683

5,264

47,917

4,610

41,018

989

7,796

3,621

33,223

Metropolitan Home

130

896

38

203

92

692

112

746

33

168

79

578

Metro-Puck Carrier Newspapers

-

-

-

-

-

-

-

-

-

-

-

-

Midwest Living

226

1,872

66

496

160

1,376

197

1,523

62

456

135

1,067

Modern Bride

192

1,844

22

175

170

1,669

57

502

5

42

52

459

Money

575

3,480

381

2,191

194

1,289

549

3,353

370

2,121

179

1,232

More

149

956

5

39

144

916

142

899

6

46

136

853

Motorcyclist

105

1,001

94

806

11

196

40

381

33

299

7

82

Motor Boating

70

560

59

462

11

98

33

265

26

212

7

52

Motor Trend

314

2,370

271

1,936

43

435

221

1,853

181

1,463

40

390

Muscle & Fitness

315

2,684

248

2,133

67

551

95

741

68

572

27

170

National Enquirer

323

2,980

97

846

226

2,133

231

2,092

73

697

158

1,395

National Geographic

1,933

14,465

1,061

7,447

872

7,018

1,162

9,465

648

4,931

514

4,534

National Geographic Adventure

160

1,108

97

699

63

409

149

1,039

91

670

58

369

National Geographic Traveler

382

2,675

195

1,313

187

1,362

207

1,441

102

754

105

687

National Wildlife

239

1,775

103

795

136

981

190

1,350

78

562

112

788

Natural History

86

609

43

326

43

283

67

444

34

205

33

238

Newsweek

1,020

6,735

536

3,270

484

3,465

953

6,312

506

2,961

447

3,350

New York Magazine

128

635

63

265

65

370

117

608

56

276

61

331

New York Times (Daily)

301

1,429

177

758

124

672

329

1,606

202

875

127

730

New York Times (Sunday)

584

2,989

325

1,493

259

1,496

583

2,985

319

1,435

264

1,550

The New Yorker

350

1,828

186

886

164

942

322

1,731

171

873

151

858

NNN Top 100 (Daily)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 100 (Sunday)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 25 (Daily)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 25 (Sunday)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 10 (Daily)

-

-

-

-

-

-

-

-

-

-

-

-

North American Fisherman

115

1,190

96

959

19

231

57

738

48

602

9

136

North American Hunter

227

2,516

191

1,930

36

585

108

1,391

85

1,003

23

388

NA Fisherman/NA Hunter (Gr)

342

3,706

287

2,889

55

817

165

2,130

133

1,605

32

525

NA Media Men's Group (Gr)

658

6,299

532

4,678

126

1,621

447

4,549

350

3,278

97

1,271

NA Media Women's Group (Gr)

420

3,962

116

1,033

304

2,929

224

2,150

68

676

156

1,474

NWA WorldTraveler

9

41

6

29

3

13

-

-

-

-

-

-

O, The Oprah Magazine

984

7,467

132

874

852

6,593

505

3,561

71

593

434

2,968

Official Xbox Magazine

208

2,391

155

1,741

53

650

72

775

51

538

21

237

Outdoor Life

231

2,491

188

1,799

43

692

148

1,817

118

1,277

30

540

Outside

95

714

62

441

33

273

86

683

59

434

27

249

Parade Carrier Newspapers

-

-

-

-

-

-

-

-

-

-

-

-

Parenting

610

6,054

183

1,664

427

4,390

408

4,428

132

1,306

276

3,122

The Parenting Group (Gr)

832

8,522

225

2,137

607

6,385

576

6,224

165

1,674

411

4,550

Parents

761

7,033

213

1,658

548

5,375

413

4,175

130

1,135

283

3,040

PC Gamer

119

1,089

90

784

29

306

47

410

36

296

11

114

PC Magazine

262

1,870

199

1,391

63

480

168

1,332

124

941

44

391

PC World

261

1,800

190

1,206

71

594

226

1,609

166

1,101

60

509

Penthouse

172

1,833

142

1,500

30

333

70

555

56

447

14

108

People

1,749

14,054

601

4,330

1,148

9,724

837

7,586

273

2,499

564

5,088

People en Espanol

243

2,760

84

934

159

1,825

84

968

26

363

58

605

PGA Tour Partners

120

811

92

540

28

271

109

736

81

483

28

253

Playboy

699

6,703

586

5,375

113

1,328

509

5,064

418

3,956

91

1,108

Popular Hot Rodding

122

1,567

101

1,226

21

342

28

202

24

157

4

45

Popular Mechanics

386

3,168

329

2,561

57

607

222

2,066

180

1,637

42

429

Popular Science

363

2,731

298

2,174

65

557

273

2,270

216

1,754

57

516

Prevention

798

6,588

182

1,266

616

5,322

684

5,689

179

1,208

505

4,481

Psychology Today

150

1,109

55

427

95

681

94

577

38

254

56

323

Reader's Digest

2,667

21,877

1,141

8,360

1,526

13,517

2,383

19,542

1,052

7,748

1,331

11,793

Real Simple

555

3,977

97

669

458

3,308

437

3,343

91

644

346

2,699

Redbook

469

4,510

55

493

414

4,016

372

3,612

46

403

326

3,208

Road & Track

239

1,833

214

1,508

25

325

133

1,130

118

910

15

220

Rodale Magazine Network (Gr)

1,739

13,189

899

6,038

840

7,150

1,367

10,709

684

4,767

683

5,942

Rolling Stone

524

4,574

326

2,678

198

1,896

292

2,949

186

1,757

106

1,192

Runner's World

193

1,354

106

698

87

656

167

1,236

91

639

76

597

Salt Water Sportsman

75

584

58

447

17

137

44

321

32

237

12

84

Saturday Evening Post

118

970

39

280

79

689

86

692

30

243

56

449

Scholastic Parent & Child

257

2,454

59

561

198

1,892

171

1,671

46

423

125

1,248

Scientific American

212

1,207

150

880

62

327

167

1,066

119

762

48

305

Scouting

162

1,239

99

776

63

463

158

1,188

95

725

63

463

Selecciones (RD)

123

1,438

50

520

73

918

68

747

30

303

38

444

Self

351

2,933

23

141

328

2,792

245

2,104

20

107

225

1,997

Seventeen

368

4,406

42

456

326

3,949

263

3,144

42

444

221

2,700

Shape

373

3,020

38

273

335

2,746

290

2,524

38

277

252

2,247

Sierra

137

788

65

345

72

443

126

706

61

322

65

384

Ski

105

683

57

369

48

315

94

665

58

407

36

257

Skiing

95

549

61

317

34

233

95

571

62

336

33

235

Smart Money

220

1,337

136

740

84

597

213

1,240

142

720

71

519

Smithsonian

605

4,015

312

1,856

293

2,159

528

3,449

273

1,570

255

1,879

Soap Opera Digest

236

2,551

18

208

218

2,343

100

812

12

111

88

701

Soap Opera Weekly

145

1,598

12

112

133

1,486

56

353

9

39

47

314

Southern Accents

124

865

26

159

98

706

99

720

23

119

76

601

Southern Living

933

7,758

272

1,904

661

5,854

609

5,399

190

1,451

419

3,948

Southwest Spirit

21

206

7

46

14