Mediamark Research 
Fall 2007 Technical Guide

Sample Allocation – Top Ten Markets
Unweighted vs. Weighted Percentages

 

 

UNWEIGHTED

PERCENTAGE

WEIGHTED

PERCENTAGE

Total in (000)

25,781 220,847

New York

9.98 7.10

Los Angeles

6.18 5.90

Chicago

6.34 3.23

Philadelphia

4.96 2.64

San Francisco

3.72 2.31

Boston

3.49 2.14

Detroit

3.51 1.72

Washington D.C.

3.76 2.05

Atlanta

3.94 1.97

Dallas/Ft. Worth

3.72 2.14

 

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