Mediamark Research 
Fall 2007 Technical Guide

Fall 2007 Sample Completion

Interviews were made in a total of 3,085 clusters.  The recovery sample is shown in the following tables:

 

SAMPLE DISPOSITION 1  TOTAL HOUSEHOLDS               MEN     WOMEN
Total Sample Households Initially Selected 55,498 31,197 24,301
Less: Vacant 2,997 1,825 1,172
Address Does Not Exist
1,011 606 405
Duplicate Address
786 492 294
Ineligible Other (businesses, churches,
group quarters, blind, media affiliate etc.)
3,537 2,162 1,375
Total Eligible Households                           [A] 47,167 26,112 21,055
Less: Not Contacted 5,826 3,572 2,254
Refused
11,184 6,751 4,433
Language Barriers
Spanish Language Barriers
305 180 125
Other Language Barrier
462 260 202
Call Back/Appointments
170 92 78
Eligible Other (sick, hard of hearing, gated communities, attack dogs, etc.)
3,439 2,045 1,394
Completed Interviews                                 [B] 25,781 13,220 12,561
Completed Product Booklets

16,500
SAMPLE DISPOSITION LOWER
INCOME		   MIDDLE
INCOME		   UPPER
INCOME
Total Sample Households Initially Selected 15,218 13,518 26,762
Less: Vacant 1,180 759 1,058
Address Does Not Exist
374 231 406
Duplicate Address
251 196 339
Ineligible Other (businesses, churches group quarters, blind, etc.)
1,035 711 1,791
Total Eligible Households                           [A] 12,378 11,621 23,168
Less: Not Contacted 1,341 1,316 3,169
Refused
2,359 2,781 6,044
Language Barriers
Spanish Language Barriers
160 94 51
Other Language Barriers
117 162 183
Call Back/Appointments
39 45 86
Eligible Other (sick, hard of hearing, gated communities, attack dogs, etc.)
914 830 1,695
Completed Interviews                                 [B] 7,448 6,393 11,940
  
WEIGHTED RESPONSE RATE2

MEDIA INTERVIEWS

 PRODUCT BOOKLET RESPONSE RATE 3
NEW YORK 48.96% 30.18%
LOS ANGELES 53.15% 33.13%
CHICAGO 54.02% 36.18%
PHILADELPHIA 57.06% 35.38%
SAN FRANCISCO 53.74% 30.82%
BOSTON 52.36% 31.38%
DETROIT 51.13% 32.77%
WASHINGTON D.C. 50.24% 30.95%
ATLANTA 64.22% 41.88%
DALLAS 61.17% 35.51%
NON TOP 10 60.94% 41.09%
TOTAL 58.75% 38.66%

1- Sample Disposition includes both initially assigned and added clusters. Per agreement with the MRC, the response rates shown below are calculated on only the initially assigned clusters. In addition, the sample disposition uses only unweighted counts; the response rate calculations are made on weighted counts using the probability of selection within market.

2- The weighted response rate is based on the initially assigned sample clusters. Weights are applied which reflect the relative probability of selection within market (see Sample Design on pages 1-5 in the Methodology section of Tech Guide). The individual market response rates and the response rate for the balance of the U.S. are based solely on these differential weights. The overall U.S. response rate reflects the differential sizes (number of households) of the ten media markets and the balance of the U.S.

3- The calculation for the product booklet response rates are made on weighted counts using the probability of selection within market.

 

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